Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue. Read it →
TripleDart vs DerivateX: Which SaaS SEO and GEO Partner Fits in 2026?
TripleDart and DerivateX both start at $5,000 a month. One is an 80+ person AI-native GTM agency, the other a SaaS-only SEO and GEO team. Here is how to tell which one fits.
Last updated: November 10, 2026. TripleDart facts checked on tripledart.com and Clutch. DerivateX facts from derivatex.agency/pricing and Clutch.
TripleDart and DerivateX both sell SEO and AI search to B2B SaaS, and both start at $5,000 a month, but they are built for different jobs. TripleDart is an 80+ person, AI-native GTM agency that runs SEO, GEO, paid media, ABM and RevOps as one system on its own platform, Slate. DerivateX is a founder-led SEO and GEO agency for B2B SaaS at $5M to $50M ARR, with published tiers and a 90-day pilot. If you want organic, paid and RevOps from one team, start with TripleDart. If Google and AI search are the channels you need to win, start with DerivateX.
Disclosure: DerivateX publishes this comparison. Every TripleDart fact below comes from tripledart.com or its Clutch profile, checked on November 10, 2026. Where TripleDart does not publish something, or publishes two different answers, this page says so rather than picking the convenient one.
Key takeaways
- TripleDart says it has served 300+ B2B brands with 80+ people from Plano, Texas and Bengaluru. SEO and AI search sit beside paid media, content, ABM and GTM engineering, with Slate agents running much of the execution.
- DerivateX was founded in January 2024 in Bengaluru and sells only SEO, AEO and GEO to B2B SaaS, across Google, AI Overviews, ChatGPT, Perplexity, Gemini and Claude. It does not run paid media.
- Both publish a $5,000 a month entry price. TripleDart’s organic growth plan bundles up to 30 content assets a month (its FAQ says up to 50). DerivateX’s $5,000 tier ships 18 on-page assets per 90 days plus off-site placements funded by a separate $1,000 to $1,200 budget.
- Terms differ by page at TripleDart: the pricing card says billed monthly with no long-term commitment, while its GEO FAQ says most engagements run a six-month initial term. DerivateX starts with a 90-day pilot and no lock-in after it on the first two tiers.
- Both publish named AI search proof: TripleDart with Signeasy and Meegle, DerivateX with Gumlet, Verito and Truein. On Clutch, TripleDart holds 4.9 from 8 reviews and DerivateX 5.0 from 7.
TripleDart vs DerivateX: how do they compare at a glance?
The short version: TripleDart is broad and platform-led, DerivateX is narrow and founder-led. The table lines up what each agency publishes, so you can see where the fit splits before reading the detail.
| TripleDart | DerivateX | |
|---|---|---|
| What it is | AI-native marketing agency for B2B SaaS and tech, sold as a “GTM operating system” | Full-service SEO and GEO agency for B2B SaaS |
| Founded | 2020 (Clutch and its newsroom); its About page says “since 2021” | January 2024, Bengaluru, India |
| Team | 80+ people across 8+ teams (About page); Clutch lists 10 to 49 | Four people own each account, with a founder as account lead |
| Offices | Plano, Texas and Bengaluru, plus team members in Portugal, Spain, Singapore and Thailand | Bengaluru. North America is the primary market |
| Who it serves | Funded B2B SaaS and tech, Seed to public, “typically with $3M+” ARR | B2B SaaS only, $5M to $50M ARR, Series A to C |
| Channels | SEO, AEO and GEO, content, link building, paid search and social, ABM, creative, GTM engineering, RevOps, HubSpot | Google SEO, AI Overviews, ChatGPT, Perplexity, Gemini and Claude. No paid search or paid social |
| Own platform | Slate: SEO agent, content agent and AI visibility tracking | Looker Studio dashboards built per client |
| Entry price | Organic growth from $5,000 a month; paid performance from $5,000 a month | $5,000, $8,000 or $12,000 a month plus $1,000 to $3,000 off-site budget |
| Contract | Card: billed monthly, no long-term commitment. GEO and startup pages: six-month initial term, then month to month | 90-day pilot, no lock-in after on the first two tiers; 6-month minimum on the top tier |
| Reviews | 4.9 from 8 Clutch reviews; 4.8 on Trustpilot (homepage) | 5.0 from 7 Clutch reviews |
What is TripleDart, and who is it built for?
TripleDart is a B2B SaaS and tech marketing agency that sells SEO, AI search, paid media, content, ABM and RevOps as one system. Its About page describes “300+ clients across 12 countries, run by 80+ people across 8+ teams,” with offices in Plano, Texas and Bengaluru, and lists partner badges including HubSpot Platinum, Google Premier Partner, LinkedIn, Meta, Webflow and Microsoft. Its newsroom boilerplate says it was founded in Bengaluru in 2020 and has been bootstrapped since.
The homepage splits the work into three disciplines: GTM engineering (signal layer, data pipelines, attribution), performance marketing (paid search, paid social, creative) and organic growth. Organic growth runs on Slate, where AI agents handle research, drafting, refreshes and technical work, and senior operators set strategy. TripleDart’s own phrase for it is “human governs, agents execute.”
On fit, TripleDart’s FAQs say it works with funded B2B SaaS and tech companies “from Seed to Series A for startups and Series B to public companies for scaleups, typically with $3M+ in annual recurring revenue.” Each account gets a pod led by an Account Director, with an SEO or paid strategist, SEO leads, a content lead with a writer network and RevOps support.
How does TripleDart approach GEO and AI search?
TripleDart sells GEO, AEO and LLM SEO as part of what it calls Search Everywhere Optimization. Its organic plan includes 5,000 tracked prompts, AI search analytics and citation monitoring, and its GEO page lists entity and knowledge graph work and third-party authority on G2, review and community sources. In practice, AI search at TripleDart is one strong lane inside a multi-channel engine, which suits teams that want organic and paid planned together.
What is DerivateX, and who is it built for?
DerivateX is a full-service SEO and GEO agency for B2B SaaS. It was founded in January 2024 in Bengaluru, serves software companies at $5M to $50M ARR from Series A to Series C, and works across six surfaces: Google, Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude. Execution is in house: DerivateX writes, builds, fixes and places content rather than handing over a strategy deck.
The scope covers query and prompt mapping, AI perception and citation audits, technical SEO and schema, buyer-intent commercial pages, comparison and alternatives pages, off-site placements written in house, weekly citation tracking and pipeline attribution in GA4 and Looker Studio. DerivateX does not run paid search, paid social or custom development, and it does not take retainers under $5,000. Its measurement rule is one line: “We measure prompts, not just keywords, and pipeline, not just traffic.”
Four people own every account: a founder as account lead, a senior strategist, a content lead and a B2B SaaS writer. How an engagement runs covers the first 90 days week by week, and the GEO agency page lays out the AI search scope.
How do TripleDart and DerivateX differ on AI search work?
Both agencies sell GEO, so the real difference is how the work gets done and how much of the retainer goes to it. TripleDart runs AI search through Slate agents with strategists governing the output, inside a wider GTM system. At DerivateX, Google and AI search are the whole engagement, and people write every page and placement.
| AI search question | TripleDart | DerivateX |
|---|---|---|
| Engines named on the site | ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews | Google, AI Overviews, ChatGPT, Perplexity, Gemini, Claude |
| How the work is produced | Slate agents draft and refresh; a senior strategist governs | DerivateX writers and strategists produce every asset in house |
| Volume at $5,000 a month | Up to 30 content assets a month on the plan card (up to 50 in the FAQ) | 18 on-page assets per 90 days, plus 2 to 3 off-site placements a month |
| Prompt and citation tracking | 5,000 prompts tracked, daily monitoring | About 50 queries mapped at $5,000 (80 at $8,000, 120 at $12,000), citations tracked weekly |
| Off-site work | Link building and digital PR service; G2, review and community sources | Placements on domains already in your citation map, funded by a separate budget you approve |
| Technical implementation | CMS publishing by direct integration | Client implements at $5,000; DerivateX implements in the CMS from $8,000 |
| Attribution | OKRs on pipeline, CAC and share of voice; GTM engineering attribution engine | GA4 source capture at $5,000, AI and organic sessions to demos at $8,000, to closed revenue at $12,000 |
Neither model is automatically better. High-volume, agent-assisted production suits a large site with many pages to refresh. Smaller, hand-built page sets plus placements suit a team that needs to be named in a specific set of buyer prompts. Ask each agency to show a page it shipped for a client in your category.
How much do TripleDart and DerivateX cost?
Both publish a $5,000 a month starting price, which makes this one of the cleaner head-to-heads in SaaS SEO. TripleDart’s organic growth plan starts at $5,000 a month with scope confirmed after an audit. DerivateX costs about $6,000 to $15,000 a month all in, depending on tier.
| Plan | Monthly price | What sits outside it | Commitment |
|---|---|---|---|
| TripleDart Organic Growth | From $5,000 | Scope confirmed after audit; plans “scale with scope” | Card: no long-term commitment. GEO FAQ: six-month initial term |
| TripleDart Paid Performance | From $5,000 flat, no percentage of ad spend | Ad spend, with $8,000 to $15,000 a month recommended | No long-term lock-in (Google Ads page) |
| DerivateX Rank & Get Found | $5,000 | $1,000 to $1,200 off-site budget | 90-day pilot, no lock-in after |
| DerivateX Own Your Category | $8,000 | $1,500 to $2,000 off-site budget | 90-day pilot, no lock-in after |
| DerivateX Market Leader | $12,000 | $2,000 to $3,000 off-site budget | 6-month minimum |
On Clutch, both agencies list a $5,000+ minimum project and a most common project size of $10,000 to $49,999. TripleDart lists an hourly rate of $50 to $99; DerivateX does not disclose one. Older and third-party figures still circulate for both firms, such as TripleDart “from $3,000” or “$3,500” and DerivateX “from $3,500.” TripleDart’s agency cost guide still mentions a seed-stage $3,500 a month budget, but its current service pages say $5,000 for organic growth. For DerivateX, $3,500 is the one-time Diagnostic, not a retainer.
Which one is cheaper for a $5M to $50M ARR SaaS company?
On paper they start at the same number. The difference is what you add on top. With TripleDart, a combined organic and paid program means two retainers plus ad spend, but one team plans both. With DerivateX, you add an off-site placement budget and run paid elsewhere. Compare the all-in monthly figure and the minimum term in writing, not the headline price.
What proof does each agency publish?
Both agencies publish named AI search results, which is still rare among SaaS agencies. The table lists the headline numbers each one shows on its own site.
| Agency | Client | Published result |
|---|---|---|
| TripleDart | Signeasy | Monthly LLM sessions from 15 to 20 to 700 to 750 (+3,650%), pages visible in LLMs from 3 to 55+, and 98 leads, January to July 2025 |
| TripleDart | Meegle | Blog traffic +1,429%, AI citations in Google AI Overviews and ChatGPT +134%, domain rating 41 to 62 over nine months |
| TripleDart | Glean | Organic clicks +275% (18K to 67K), impressions +365% and conversions +620% over a 20-month SEO engagement |
| DerivateX | Gumlet | Close to 20% of inbound revenue now traces back to AI discovery |
| DerivateX | Verito | Average Google position 47.4 to 9.9 and tracked #1 keywords from 5 to 24 |
| DerivateX | Truein | Google AI Overview answers naming Truein in the GCC rose from 17% to 32% in one month; AI visitors booked demos at 3.0x to 7.2x the organic rate |
TripleDart’s list is longer, with paid media, ABM and RevOps wins alongside SEO. DerivateX’s proof is smaller and concentrated in B2B SaaS SEO and AI search, which is the whole of what it sells. When you talk to either one, ask how AI-referred leads were counted and what share became pipeline.
TripleDart vs DerivateX: pros and cons
TripleDart
Pros
- One team for SEO, GEO, paid media, ABM, creative and RevOps, so channel trade-offs happen inside one plan.
- Published $5,000 starting price for organic and for paid, with no percentage of ad spend.
- Scale: 80+ people, offices in the US and India, and 300+ brands served.
- Slate gives high content and refresh volume, with 5,000 prompts tracked on the organic plan.
Cons
- Its pages disagree on terms (no long-term commitment vs a six-month initial term) and on volume (30 vs 50 assets), so get both in writing.
- AI search is one lane in a wider engine, so ask how many strategist hours your account gets.
- Agent-drafted content needs strong editorial review in technical categories; ask who edits your pages.
DerivateX
Pros
- B2B SaaS only, with SEO and AI search as the entire engagement.
- Published tiers, off-site budget ranges and asset counts, plus a 90-day pilot with no lock-in after on the first two tiers.
- A founder leads every account, and four named people own it from kickoff.
- Covers six surfaces, including Claude, with attribution through to closed revenue at the top tier.
Cons
- No paid search, paid social, ABM or RevOps, so paid needs a second vendor.
- Younger agency (founded January 2024) with a smaller client list.
- Lower page volume per month than an agent-led model; at $5,000 your team implements technical fixes.
Which should you choose, TripleDart or DerivateX?
Choose on channel mix first, then on how you want the work produced. If you want organic, paid and RevOps planned by one team, TripleDart is the better buy. If Google and AI search are the lever and you are a $5M to $50M ARR SaaS company, DerivateX is the better fit.
Choose TripleDart if
- You want SEO, AEO, paid media, ABM and HubSpot or RevOps work from one agency.
- You have a large content library and want high-volume refreshes on an agent platform.
- You are spending $8,000 to $15,000 a month or more on paid media and want it planned with organic.
- You want a big bench across the US, Europe and Asia.
Choose DerivateX if
- You are a B2B SaaS company between $5M and $50M ARR, Series A to C.
- Google and AI search are the channels you want to win, and paid is handled elsewhere.
- You want to see every tier, budget and asset count before the first call, and test with a 90-day pilot.
- You want a founder on every call and attribution from AI-sourced sessions to demos and revenue.
What should you ask either agency before you sign?
- Which AI engines do you track for us, how many prompts, and how often?
- Who writes and edits our pages, and how much of it is AI-drafted?
- What is the all-in monthly cost, including placements, ad spend or extra assets?
- What are the minimum term and exit terms, in writing?
- Who leads the account day to day, and will that person change?
If you want a second opinion before either call, the free AI visibility audit shows which buyer prompts already name your competitors instead of you. For more head-to-heads, see Directive vs DerivateX and Discovered Labs vs DerivateX, or the best AI SEO agencies in India for B2B SaaS, where TripleDart ranks third.
TripleDart vs DerivateX FAQs
Is TripleDart or DerivateX better for B2B SaaS?
It depends on the channel mix. TripleDart suits funded B2B SaaS teams that want SEO, GEO, paid media, ABM and RevOps run as one system by an 80+ person agency. DerivateX suits B2B SaaS at $5M to $50M ARR that want Google and AI search run as one program from $5,000 a month, starting with a 90-day pilot.
How much does TripleDart cost?
TripleDart publishes a starting price of $5,000 a month for its organic growth plan, covering SEO, AI search, content and authority, with the exact figure confirmed after an audit. Paid performance also starts at $5,000 a month as a flat retainer, and TripleDart recommends at least $8,000 to $15,000 a month in ad spend. On Clutch it lists a $5,000+ minimum project and $50 to $99 an hour.
Does TripleDart require a long-term contract?
Its pages give two answers. The organic growth pricing card says billed monthly with no long-term commitment, while the GEO page FAQ says most engagements run a six-month initial term, then month to month, and the startups page describes an initial 6-month agreement. Ask for the term in writing before you sign.
Does TripleDart do GEO?
Yes. TripleDart sells GEO, AEO and LLM SEO as part of what it calls Search Everywhere Optimization, run on its Slate platform with 5,000 tracked prompts on the organic plan. It publishes AI search results for Signeasy, whose monthly LLM sessions grew from 15 to 20 to 700 to 750, and for Meegle, whose AI citations rose 134%.
Does DerivateX run paid ads like TripleDart?
No. DerivateX does not run paid search, paid social, ABM or custom development. It sells SEO, AEO and GEO for B2B SaaS across Google, AI Overviews, ChatGPT, Perplexity, Gemini and Claude, so teams that also need paid media usually pair DerivateX with a paid agency or an in-house paid team.
Is this comparison biased, since DerivateX wrote it?
DerivateX publishes this page, so read it with that in mind. Every TripleDart fact comes from tripledart.com or Clutch, checked on November 10, 2026, and the page recommends TripleDart for multi-channel, paid-led and high-volume content buyers. Where TripleDart publishes conflicting terms, the page shows both versions.
The bottom line
TripleDart and DerivateX start at the same price but sell different things. TripleDart is a large, AI-native GTM agency with SEO and GEO inside a multi-channel system, and it is the right first call when you want organic and paid run by one team. DerivateX is the right first call for $5M to $50M ARR B2B SaaS teams that want Google and AI search run by a senior, SaaS-only team with published pricing and a 90-day pilot.
Want to see whether DerivateX fits? See how the DerivateX GEO agency works, book a discovery call with a founder, or start with a free AI visibility audit to see which buyer prompts name your competitors instead of you.
Related reading
- DerivateX vs TripleDart: quick comparison
- Best GEO agencies for B2B SaaS
- GEO agencies for Series A and B SaaS
- GEO agencies with public pricing
- SimpleTiger vs DerivateX
- DerivateX pricing
Written byShivanshi BhatiaCo-founder, DerivateX
Shivanshi Bhatia is the co-founder of DerivateX, a B2B SaaS SEO and Generative Engine Optimization agency that engineers AI citations in ChatGPT, Perplexity, Claude, and Gemini and connects them to demo bookings and revenue pipeline. She runs operations and delivery, which means every audit, content brief, and published page ships through a system she built. She owns the client relationship from kickoff through reporting, so clients spend their time on decisions instead of chasing updates. She has worked in SaaS since 2019 and reviews client work before it goes live.
Reviewed byAyush SharmaHead of SEO & Content, DerivateX
Ayush Sharma is Head of SEO and Content at DerivateX, a full-service SEO and GEO agency for B2B SaaS. He focuses on SEO, GEO, and AI visibility for software brands, helping them get found and cited across Google, AI Overviews, ChatGPT, Perplexity, Gemini, and Claude, with results measured through to pipeline. On the DerivateX blog he covers AI visibility tracking, how LLMs choose which sources to cite, technical and JavaScript SEO for SaaS sites, and attributing AI search to revenue in HubSpot.
Cited by AI
