Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue. Read it →
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DerivateX helps B2B SaaS brands get found and cited inside AI tools like ChatGPT, Perplexity, Gemini, and Claude.
DerivateX is a B2B SaaS SEO and GEO (Generative Engine Optimization) agency based in Bengaluru. We help software companies get discovered, recommended, and cited inside AI assistants like ChatGPT, Perplexity, Gemini, and Claude. We turn AI search into a measurable, qualified inbound channel.
DerivateX is a B2B SaaS SEO and GEO (Generative Engine Optimization) agency based in Bengaluru, India. We help software companies get found, recommended, and cited inside AI assistants like ChatGPT, Perplexity, Gemini, and Claude, alongside traditional Google search. Using proprietary frameworks and original research into how AI tools choose what to cite, we turn AI search into a measurable, qualified inbound channel for B2B SaaS brands. Our work has driven results like REsimpli becoming the top-cited CRM for real estate investors in ChatGPT within 90 days, and roughly 20% of Gumlet’s inbound revenue now coming from AI discovery.
Both founders are available for interviews and quotes. Headshots are linked at high resolution.
Apoorv Sharma is Co-Founder and CEO of DerivateX. He has practiced SEO since 2018, with multiple exits before DerivateX including Stagbite, a content site he grew to 210,000 monthly visitors in five months. He leads DerivateX’s GEO methodology and speaks and writes widely on AI search and how brands earn citations inside AI assistants.
Shivanshi Bhatia is Co-Founder and COO of DerivateX. A former SaaS founder with a customer success background, she runs client delivery and operations, and is the reason engagements ship on time and to standard.
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Original research from DerivateX into how AI assistants choose what to cite. Both reports are free to read and quote.
ChatGPT cites a brand’s own website only 11.6% of the time. The other 88.4% of citations credit a third party.
Source: B2B SaaS AI Citation Study (2026) · 40 categories, 233 recommendations, 169 cited URLs analyzed.
Benchmark study of 50 B2B SaaS companies across 1,400 buyer-intent prompts. Reveals how often each is named, cited, and recommended inside AI assistants.
A 40-category audit of where ChatGPT actually gets its software recommendations. Finds that listicles, comparison pages and Reddit drive citation volume.
Full reports hub: derivatex.agency/report/
Each result links to the full case study with prompts, screenshots, and methodology.
Gumlet
REsimpli
Verito
Other named clients (no public results yet): DocuStream, Peppo. Full archive at derivatex.agency/case-studies/.
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AI assistants are becoming the first place buyers research software, and most B2B SaaS brands are invisible inside them. Our job is to change that.
We found ChatGPT cites a brand’s own website only about 12% of the time. That single fact rewrites how SaaS companies should think about content.
Apoorv Sharma is available for interviews, podcasts, and speaking on AI search, GEO, and how brands earn citations inside AI tools.
A running list of where DerivateX and Apoorv’s work has appeared.
Mid-DayDemand Gen ReportCIO InfluenceMarketer of the Day with Robert Plank · PodcastYourStoryInc42For interviews, custom data pulls, or commentary on AI search news, the founders are reachable directly via the email above.
