Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue. Read it →
Everything you need to write about, cite, or feature DerivateX. For interviews and press queries, see the contact section below.
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DerivateX is a full-service SEO and GEO agency for B2B SaaS.
DerivateX is a full-service SEO and GEO agency for B2B SaaS. We get software brands found and cited across Google, AI Overviews, ChatGPT, Perplexity, Gemini and Claude, measured through to pipeline. Based in Bengaluru, India, founded in January 2024.
DerivateX is a full-service SEO and GEO agency for B2B SaaS. We get software brands found and cited across Google, AI Overviews, ChatGPT, Perplexity, Gemini and Claude, measured through to pipeline. Founded in January 2024 and based in Bengaluru, India, we work with B2B SaaS companies from $5M to $50M ARR. We run the whole engine end to end: search and AI strategy, technical SEO, content production, and placement on third-party sites. Every deliverable is measured against pipeline, not rankings or sessions. Our work has driven results like REsimpli becoming the most cited and recommended real estate CRM for investors in ChatGPT within 90 days, and more than 20% of Gumlet’s monthly inbound revenue now attributed to AI discovery.
Both founders are available for interviews and quotes. Headshots are linked at high resolution.
Apoorv Sharma, Co-Founder, DerivateX. He has practiced SEO since 2018 and sold two digital publishing businesses before founding the agency. He leads DerivateX’s GEO methodology and speaks and writes widely on AI search and how brands earn citations inside AI assistants.
Shivanshi Bhatia, Co-Founder, DerivateX. A NIFT alumna and former SaaS founder with a customer success background since 2019, she runs client delivery, hiring, and operations, and is the reason engagements ship on time and to standard.
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Original research from DerivateX into how AI assistants choose what to cite. All DerivateX reports are free to read and quote.
ChatGPT cites a brand’s own website only 11.6% of the time. The other 88.4% of citations credit a third party.
Source: B2B SaaS AI Citation Study (2026) · 40 categories, 233 recommendations, 169 cited URLs analyzed.
Benchmark study of 50 B2B SaaS companies across 1,400 buyer-intent prompts. Reveals how often each is named, cited, and recommended inside AI assistants.
A 40-category audit of where ChatGPT actually gets its software recommendations. Finds that independent and niche blogs plus vendor-owned content supply 81.9% of citations, while G2 and Capterra received zero.
Full reports hub: derivatex.agency/report/
Each result links to the full case study with prompts, screenshots, and methodology.
Full archive at derivatex.agency/case-studies/.
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AI assistants are becoming the first place buyers research software, and most B2B SaaS brands are invisible inside them. Our job is to change that.
We found ChatGPT cites a brand’s own website only 11.6% of the time. That single fact rewrites how SaaS companies should think about content.
Apoorv Sharma is available for interviews, podcasts, and speaking on AI search, GEO, and how brands earn citations inside AI tools.
A running list of where DerivateX and Apoorv’s work has appeared.
For interviews, custom data pulls, or commentary on AI search news, the founders are reachable directly via the email above.
