How Verito nearly tripled Google clicks and became ChatGPT’s first answer for 13 buyer questions in 10 months

On this page

1. Key numbers
2. Who is Verito?
3. What problem did Verito need to solve?
4. What did DerivateX do for Verito?
5. How much did Verito’s Google traffic grow?
6. How did Verito show up in ChatGPT?
7. What happened to leads during the engagement?
8. Did the results hold after the engagement ended?
9. What did Verito’s co-founder say about working with DerivateX?
10. How did we measure these results?
11. What can B2B SaaS teams in niche markets learn from this?
12. FAQ

Key numbers

Metric	Before	After	Source
Monthly Google clicks	932 a month (Dec 2024 to May 2025 average)	2,775 (Feb 2026)	Google Search Console
Monthly Google impressions	290,315 (Jul 2025)	858,730 (Mar 2026)	Google Search Console
Average Google position	47.4 (Aug 2025)	9.9 (Mar and Apr 2026)	Google Search Console*
Engagement totals	n/a	15.8K clicks, 4.1M impressions (18 Jun 2025 to 17 Apr 2026)	Google Search Console
Tracked keywords ranked #1 on Google	5 (12 Oct 2025)	24 (31 Mar 2026)	DerivateX rank tracking, 295 keywords
Tracked keywords in the top 3	22 (12 Oct 2025)	52 (31 Mar 2026)	DerivateX rank tracking, 295 keywords
ChatGPT prompts with Verito as the first answer	1 (11 Aug 2025)	13 (6 Apr 2026), peak 17	DerivateX ChatGPT tracking during the engagement
ChatGPT prompts that named Verito	23 (11 Aug 2025)	38 (6 Apr 2026), peak 45	DerivateX ChatGPT tracking during the engagement
HubSpot leads per month	14 (Oct 2025)	51 (Jan 2026)	HubSpot, as logged in DerivateX monthly reporting
Ahrefs Domain Rating	27 (Jun 2025)	37 (Apr 2026)	Ahrefs
Five months after handoff	n/a	2,242 clicks, position 8.6 (Sep 2026)	Google Search Console

Who is Verito?

Verito is a cloud hosting and managed IT company for accounting, tax and law firms, founded in 2016 (verito.com). It hosts software such as QuickBooks, UltraTax CS, Drake, ProSeries, Lacerte and Sage, and provides managed IT, backup and cybersecurity.

What problem did Verito need to solve?

Verito sells to a narrow, high-trust market. Accounting and tax firms search Google and, increasingly, ask ChatGPT for a shortlist of hosting and IT providers.

In spring 2025, Verito was not on that shortlist. Its average Google position sat around 40 every month from December 2024 to June 2025. It was not visible for core buyer terms such as “written information security plan”. A site migration had left technical problems, a spammy backlink profile, thin pages and missing schema. Even searches for the brand name competed with a car model also called Verito.

In Camren Majors’ words on Clutch, the technical SEO “was horrible after transitioning websites and developers.” The goal was to rank for the keywords that matter to buyers, build topical authority, and show up in ChatGPT and Perplexity answers.

What did DerivateX do for Verito?

DerivateX ran Google SEO and AI search (GEO) as one program. The pages that rank in Google are the pages ChatGPT’s search tends to read and cite, so every piece of work had to earn both.

How did DerivateX fix the technical foundation?

DerivateX reviewed 268 referring domains and flagged 76 spammy ones for disavow. It removed 37 thin pages that earned under 100 impressions, audited 324 broken URLs for redirects, and rebuilt schema across Verito’s key service pages. DerivateX also worked directly with Verito’s developers on page speed and canonical tags. More on this in our technical SEO service.

What content did DerivateX publish on verito.com?

DerivateX published 95 blog posts on verito.com between August 2025 and April 2026. They were organised into hub-and-spoke clusters: QuickBooks, UltraTax CS, Drake, ProSeries and Sage hosting; managed IT for accounting firms; cybersecurity; and WISP, FTC and IRS compliance. In December 2025, DerivateX opened a new cluster on IT for law firms. See how we approach SaaS content marketing.

Where did DerivateX get Verito mentioned off-site?

ChatGPT builds its shortlists from what other sites say, not only from a vendor’s own pages. DerivateX placed 38 off-site articles, 28 of them across 18 publications, including TechBullion, Digital Journal, Technology.org, Tech Funding News and The Enterprise World. DerivateX also answered real buyer threads in r/msp, r/QuickBooks and r/Accounting. Read more about our link building work.

How did DerivateX measure progress?

DerivateX checked 89 buyer prompts in ChatGPT every two weeks and tracked 295 Google keywords. Weekly calls and quarterly reviews with Verito’s team decided what to write next. Our guide to measuring AI search ROI explains the approach.

“I’m impressed by the direct involvement of Apoorv. He hasn’t pawned us off to a low-level employee and just checked in quarterly. Instead, we have weekly calls with him, and he takes the time to do one-off calls with our developers to ensure our technical SEO is progressing.”

How much did Verito’s Google traffic grow?

Verito’s monthly Google clicks rose from a 932 average (December 2024 to May 2025) to 2,775 in February 2026, nearly three times as many (Google Search Console).

Clicks barely moved in the first few months, while the cleanup and first content shipped. From October 2025 they climbed every month, from 978 to 2,775 in February 2026. Over the full engagement, Google sent verito.com 15.8K clicks from 4.1M impressions.

These buyer keywords moved between the first check and 31 March 2026 (DerivateX rank tracking):

• “managed it services for cpa firms”: 83 to 2
• “managed it services for accounting firms”: 19 to 1
• “best quickbooks hosting”: 11 to 1
• “sage 50 hosting”: 13 to 1
• “managed it services for lawyers”: 101 to 2

“We wanted to build out our AI SEO and conventional SEO, and Apoorv displayed expertise in both.”

How did Verito show up in ChatGPT?

In DerivateX tracking during the engagement, Verito was ChatGPT’s first answer on 1 tracked buyer prompt on 11 August 2025 and on 13 by 6 April 2026, with a peak of 17 on 2 February 2026.

Over the same period, the number of tracked prompts that named Verito at all went from 23 to 38. In one check during that period, for “How much does QuickBooks hosting cost on average?”, ChatGPT cited Verito as its only source.

The law-firm cluster showed how fast this could move in a new segment. The first law-firm post went live on 16 December 2025. By 19 January 2026, ChatGPT returned Verito first for “Best Managed IT Services for Law Firms”, and it was still first on 6 April 2026. Earlier, GA4 recorded 887 sessions from ChatGPT across 292 Verito landing pages. Learn more about our ChatGPT SEO work.

What happened to leads during the engagement?

Verito’s HubSpot leads, as logged in DerivateX monthly reporting, rose every month from October 2025 to January 2026: 134 leads over the four months, with 23 estimated conversions. These are the only months with HubSpot data in the reporting, so there is no before or after comparison.

Month	HubSpot leads	Estimated conversions
October 2025	14	7
November 2025	24	5
December 2025	45	11
January 2026	51	0
Total	134	23

Did the results hold after the engagement ended?

Yes. The engagement ended on 17 April 2026, and in September 2026 Verito still had 2,242 Google clicks at average position 8.6 (Google Search Console). We show these months to test durability, not to take credit for them.

From May to September 2026, Verito earned between 1,862 and 2,483 Google clicks a month. September 2026 had the best monthly average position in the data, 8.6.

What did Verito’s co-founder say about working with DerivateX?

“DerivateX has helped us with our technical SEO, which was horrible after transitioning websites and developers.”

“Communication is clear, turnaround is fast, and they don’t pad reports with fluff. Recommend them if you want a partner, not a vendor.”

How did we measure these results?

• Sources: Google Search Console for verito.com (web search, exported 26 October 2026), an earlier Search Console export for December 2024 to June 2025, DerivateX rank tracking (295 keywords), DerivateX ChatGPT tracking (89 prompts, search on, 17 checks), HubSpot figures as logged in DerivateX monthly reporting, Ahrefs Domain Rating, and GA4 figures previously published on this page.
• Most clicks are branded. In the engagement window, about 82% of clicks from the queries Search Console reports were searches for Verito by name. The non-branded gains show up mostly as impressions and rankings, which is why we report both.
• Google changed how it counts in September 2025. Around 10 September 2025, Google stopped supporting the num=100 results parameter. For most sites, that removed deep-page impressions from Search Console and improved reported average position. Part of Verito’s September 2025 jump is that change. The move from 20.9 in October 2025 to 9.9 in March 2026, and the sevenfold rise in monthly impressions from the October 2025 low, came after it.
• AI answers vary. Each ChatGPT check was one run per prompt with search on. All ChatGPT figures here come from tracking during the engagement, which ended on 6 April 2026. We show the dips (16 December 2025 and 23 March 2026) as recorded.
• Domain Rating is read from the Ahrefs chart and may be off by about 1 point.
• Annotations on the Search Console screenshots point to the months the numbers describe. The monthly values come from the Search Console export.

What can B2B SaaS teams in niche markets learn from this?

• Fix the foundation first. Spam links, thin pages and broken schema hold back everything you publish afterwards.
• Write for the shortlist question. “Best UltraTax CS hosting for a small tax firm” is a narrow query with a buyer behind it. Niche markets are full of them.
• Get named on other sites. AI assistants weigh what other sites say about you, not only what you say about yourself.
• Track prompts and positions, not only traffic. Counts of prompts where you are named first are a clearer signal than sessions alone.

DerivateX does this as a SaaS SEO agency and a GEO agency, including answer engine optimization (AEO). Want to know where you stand today? Start with a free AI visibility audit.

FAQ

How long did it take Verito to see SEO results?

Monthly Google clicks stayed flat at 914 to 978 from July to October 2025 while the technical cleanup and first content shipped. From October 2025 they rose every month and reached 2,775 in February 2026, eight months after kickoff on 18 June 2025 (Google Search Console). Tracked keywords at #1 went from 5 to 24 between 12 October 2025 and 31 March 2026.

How did Verito show up in ChatGPT?

DerivateX checked 89 buyer prompts in ChatGPT, with search on, every two weeks from 11 August 2025 to 6 April 2026. Over that period, the number of prompts where Verito was the first answer went from 1 to 13, with a peak of 17 on 2 February 2026. The work behind it was buyer-question content on verito.com and 28 articles placed across 18 publications.

What did DerivateX do for Verito?

DerivateX cleaned up Verito’s technical SEO (268 referring domains reviewed, 37 thin pages removed, 324 broken URLs audited, schema rebuilt), published 95 blog posts on verito.com, placed 38 off-site articles, and tracked 89 ChatGPT prompts and 295 Google keywords from 18 June 2025 to 17 April 2026.

How many articles did DerivateX publish for Verito?

DerivateX published 138 pieces between 4 August 2025 and 17 April 2026: 95 blog posts on verito.com, 38 off-site articles (28 of them placed across 18 publications), 2 landing pages, 2 community threads and 1 syndicated post.

Did Verito’s results hold after the engagement ended?

Yes. The engagement ended on 17 April 2026 and DerivateX did no work after that. From May to September 2026, Verito earned between 1,862 and 2,483 Google clicks a month, and in September 2026 it had 2,242 clicks at average position 8.6 (Google Search Console).

How do you measure ChatGPT visibility?

We kept a fixed list of buyer prompts, ran each one in ChatGPT with search on every two weeks, and recorded whether Verito was named and in which position. Answers vary from run to run, so we report counts of prompts across all 17 checks, including the dips, and date every figure.

Can this work for a B2B SaaS company in a niche vertical?

Yes. The method is the same: fix the technical foundation, answer the questions your buyers actually ask, get your brand named on the sites AI assistants read, and measure prompts and keywords, not only traffic. DerivateX starts with a 90-day pilot.