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Engagements, by moment
Six moments. Six different SEO and GEO playbooks.
Most agencies sell the same engagement to every buyer. We don’t. The moment you’re in shapes the entire program: what we build first, what we measure, and how fast results need to show up.
Why moment matters
The six moments that change everything.
What just happened at your company changes the entire engagement. Different problem, different first 30 days.
The work changes based on what just happened, or is about to happen, at your company. A Series B raise creates a 6-month window where execution speed matters more than perfection. A product launch needs AI citations live by launch day, not 90 days after. A board meeting needs a defensible attribution story, not a content calendar.
These aren’t variations on the same problem. They’re different problems. Below are the six moments we see most often. If you’re in one of them right now, the page tells you the exact playbook we’d run, the timeline you should expect, and what we’d build first.
Pick the one that’s yours
Six playbooks. One per moment.
Each page covers the 90-day plan, the first thing we’d ship, and the metric we’d hold ourselves to.
Moment 01
0–90 days post-close
We just raised a round.
You closed Series A, Series B, or strategic capital in the past 90 days. The board now expects 2–3x revenue growth in 18 months. Every quarter without a working organic engine is a quarter your CAC payback math gets worse.
Buyer is searching
The 90-day plan we’d run for you
- marketing strategy after Series B funding
- how to spend Series A on growth marketing
- B2B SaaS marketing priorities post-funding
- best agencies for funded SaaS startups
Moment 02
Launch window
We’re launching a product.
You have a launch date. Marketing is sprinting on positioning, sales is being enabled, PR is being briefed. AI search is the one channel everyone forgets, and it’s the one that decides whether ChatGPT recommends you or your competitor 30 days from now.
Buyer is searching
The launch-window playbook we’d run for you
- SaaS product launch checklist 2026
- how to get cited in ChatGPT for new product
- product launch SEO and AI search strategy
- go-to-market plan for B2B SaaS launch
Moment 03
Hard 90-day deadline
We need results in 90 days.
There’s a specific reason (a board review, an investor check-in, a quarterly target, a CMO probation period, a budget defense) that 90 days from now you need something measurable to point at. Not “compounding momentum.” Real numbers.
Buyer is searching
The 90-day sprint we’d run for you
- fastest SEO results B2B SaaS
- GEO results timeline 90 days
- how to show marketing ROI in one quarter
- AI search visibility quick wins
Moment 04
Pre-board sprint
We’re preparing a board meeting.
The next board deck needs a marketing slide that doesn’t get torn apart. Not MQLs. Not blog traffic. Not “brand awareness.” A pipeline number tied to sources, defended with attribution, projected forward with confidence.
Buyer is searching
The board-prep package we’d build for you
- how to present marketing ROI to board
- board-ready pipeline attribution
- AI search ROI defense
- B2B SaaS marketing board metrics
Moment 05
Agency gap
Our SEO agency can’t do GEO.
You hired an SEO agency. The Google work is fine. But you asked them about ChatGPT visibility three months ago and they said “we’re looking into it.” Now your CEO is asking why a competitor shows up in ChatGPT and you don’t.
Buyer is searching
How we work alongside or replace your agency
- SEO agency that does GEO
- AI search agency for B2B SaaS
- ChatGPT optimization agency
- is my SEO agency falling behind on AI
Moment 06
Post-migration
We just rebranded.
New name. New domain. Maybe new positioning. The migration is technically clean, but AI search engines don’t know who you are anymore. ChatGPT still cites the old brand name, or worse, cites your competitor instead of you.
Buyer is searching
The post-rebrand recovery plan we’d run for you
- rebrand impact on SEO
- how to preserve AI citations after rebrand
- ChatGPT still using old brand name
- rebrand SaaS marketing migration
Not sure which one?
Most companies are in two moments at once.
Raising and launching. Rebranding and preparing for a board meeting. The page that fits is the dominant one. We figure out the secondary moment together on the discovery call.
Book a 30-min discovery callFree. No pitch deck. Just a working session on what to build first.
The thinking
Why moment-driven beats tier-driven.
For B2B SaaS, the next 90 days usually matter more than the 90 after that. We bend the work to the pressure, not to the price tier.
Most agencies sell tiers, Bronze, Silver, Gold, or some variation. The work is the same; the volume scales. That’s fine for buyers who don’t have a specific pressure. For most B2B SaaS companies, that’s not the situation. The situation is: something specific just happened, and the next 90 days matter more than the 90 after that.
A moment-driven engagement bends the work to the pressure. If you just raised, we front-load entity setup and citation surface building because the buying window for your category is now. If you’re preparing a board meeting, we front-load attribution infrastructure because the slide matters more than the long-form content. Different work, same agency.
Tier-driven engagement
- Same scope for every client at a given price
- Volume scales, not the work itself
- Optimized for the agency’s production line
- Buyer adapts to the package
Moment-driven engagement
- Scope front-loaded for the specific pressure
- Different first 30 days for each moment
- Optimized for the buyer’s timeline
- Package adapts to the buyer
The tier you fit is still there: Rank & Get Found, Own Your Category, Market Leader, Enterprise. But the moment shapes what we build first, not what you pay.
Ready when you are
Tell us your moment. We’ll send back the playbook.
30 minutes on a call. We map your moment to the right first 90 days. No pitch deck, no “circle back.”