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Discovered Labs vs DerivateX: Which Transparent-Pricing GEO Agency Fits B2B SaaS?
Two GEO agencies for B2B SaaS that publish their prices, compared on what each costs, how long you sign for, what the work covers and what each has proven.
Last updated: November 2, 2026. Discovered Labs facts checked on discoveredlabs.com (pricing, about, methodology, tracker, reviews and case study pages). DerivateX facts from derivatex.agency/pricing.
Discovered Labs and DerivateX are two of the few GEO agencies for B2B SaaS that publish full price lists, and both run Google SEO and AI search as one program. Discovered Labs prices in euros, from €7,995 a month month-to-month (€6,995 on a 6-month commitment), and sells content volume: up to 20 content units a month at entry. DerivateX prices in US dollars, from $5,000 a month plus a $1,000 to $1,200 off-site budget, on a 90-day pilot for B2B SaaS at $5M to $50M ARR. Pick Discovered Labs for high content volume, Reddit and month-to-month terms. Pick DerivateX for the lowest published 90-day commitment and placement work tied to pipeline.
Disclosure: DerivateX publishes this comparison. Every Discovered Labs fact below comes from discoveredlabs.com, read on November 2, 2026, and euro prices are the ones Discovered Labs shows by default. Where either agency does not publish something, this page says so rather than estimating it.
Key takeaways
- Discovered Labs calls itself an organic search agency for B2B SaaS, founded by Liam Dunne and Ben Moore, with in-house AI visibility tracking and a published content framework called CITABLE.
- Discovered Labs pricing: Establish €7,995 a month, Compete €12,995 and Outlier from €15,995, with lower rates on 3 or 6 month commitments and a €4,370 Search Visibility Diagnostic.
- DerivateX pricing: $5,000, $8,000 and $12,000 a month plus a separate off-site placement budget, so about $6,000 to $15,000 all in, with a $3,500 diagnostic and a free AI visibility audit.
- Over a first 90 days, the entry tiers cost about $18,000 to $18,600 at DerivateX and $25,701 at Discovered Labs (3-month Establish rate, in the US dollar prices Discovered Labs shows).
- Discovered Labs publishes more content volume per tier and more named AI search case studies. DerivateX includes off-site placements, CMS implementation from $8,000 and pipeline attribution that reaches closed revenue at $12,000.
Discovered Labs vs DerivateX: how do they compare at a glance?
The short version: Discovered Labs sells a content and Reddit engine on rolling monthly terms, and DerivateX sells a smaller SaaS-only program with off-site placements on a 90-day pilot. The table puts what each agency publishes side by side.
| Discovered Labs | DerivateX | |
|---|---|---|
| What it is | “Organic search agency for B2B SaaS” running SEO and AEO as one service | Full-service SEO and GEO agency for B2B SaaS |
| Who it serves | Series A+ B2B SaaS; named clients include Granola, Gladia, incident.io and Sova Assessment | B2B SaaS at $5M to $50M ARR, Series A to C |
| Founded and based | Co-founders Liam Dunne and Ben Moore (founding date and HQ not stated on the pages checked) | January 2024, Bengaluru, by Apoorv Sharma and Shivanshi Bhatia |
| AI engines named | ChatGPT, Claude, Perplexity, Google AI Overviews and Gemini, plus Google and Bing | Google, Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude |
| Entry price | €7,995 a month month-to-month, €6,995 on 6 months | $5,000 a month plus $1,000 to $1,200 off-site budget |
| Currency | Euros by default, with a US dollar toggle | US dollars |
| Contract | Month-to-month with 30 days notice; lower rates for 3 or 6 months | 90-day pilot, no lock-in after on the first two tiers; 6-month minimum on the top tier |
| Paid diagnostic | €4,370, six business days, credited if you sign within 14 days | $3,500, two weeks, credited if you convert within 30 days |
| Free entry point | Free visibility audit on a 30-minute call | Free AI visibility audit, returned in 48 hours |
What is Discovered Labs?
Discovered Labs is an organic search agency for B2B SaaS that runs SEO and answer engine optimization (AEO) as one service. Its about page names two co-founders: Liam Dunne, who says he helped take Instantly.ai to $20M ARR in three years, and CTO Ben Moore, an ex-Stanford AI researcher who led engineering teams at Aurora and built fraud detection systems at Stripe, Coinbase and Brex. The same page lists 13 more team members across SEO, editorial, off-page and technology roles.
Discovered Labs leans on engineering and research: an in-house AI Visibility Tracker, a published content framework called CITABLE, and original studies such as an analysis of 144,284 AI citations that found Reddit in roughly 27% of ChatGPT’s search slots. Its homepage says there are no account managers and clients work directly with the specialists doing the work.
How does Discovered Labs track AI visibility?
Its AI Visibility Tracker page says buyer prompts are sampled from your Search Console queries, support tickets, call transcripts and category subreddits, pass three hygiene checks, and are tested every 5 days across five engines by default: ChatGPT, Claude, Perplexity, Google AI Overviews and Gemini. The tracker is used inside the service rather than sold as a separate dashboard.
How much does Discovered Labs cost?
| Tier | Month-to-month | 3-month rate | 6-month rate | Content units a month | Pod |
|---|---|---|---|---|---|
| Establish | €7,995 ($9,138) | €7,495 ($8,567) | €6,995 ($7,995) | Up to 20 | 4 people |
| Compete | €12,995 ($14,853) | €11,995 ($13,710) | €10,995 ($12,567) | Up to 30 | Senior-led pod |
| Outlier | From €15,995 ($18,282) | Custom | Custom | 40 | 7 people, incl. a dedicated engineer |
| Search Visibility Diagnostic | €4,370 ($4,995) one-off | Walkthrough with a co-founder |
Content units are weighted by effort: a blog post or refresh is 1 unit, a landing-page optimization is 5 and a net-new landing page is 7, so 20 units is roughly 20 articles or a mix with commercial pages. Establish adds a one-off technical SEO audit, a consistency audit of the sources AI models read, optimization of up to 2 landing pages a month and Reddit engagement scaled to 10 mentions a month. Compete adds comparison, integration and solution landing pages, a quarterly content audit, a site-wide technical diagnostic and 20 Reddit mentions a month. Every retainer includes weekly async Slack updates, bi-weekly live calls and monthly reporting.
What results does Discovered Labs publish?
Discovered Labs has one of the deeper libraries of named AI search case studies in the category. Highlights from the pages checked:
| Client | Published result |
|---|---|
| Gladia | Sales-accepted leads up 7x in four months; 93% of AI-referred leads came from LLM search |
| Granola | Monthly activated users from AI search up 4,600% since January 2026; organic sessions up 134% |
| incident.io | Organic meetings booked up 22%; AI visibility score 38% to 64% in four months; top-3 keywords 142 to 228 |
| Sova Assessment | Organic demo requests up 167%; organic became its top channel for leads and MQLs |
| GetVocal | Organic demo-intent leads up 3x during an SEO and AEO engagement |
Discovered Labs also says it holds a 4.9 out of 5 rating on Clutch across 4 verified reviews. Like every agency’s case studies, including DerivateX’s, these figures are self-published, so ask for the attribution setup and a reference call before you sign.
Best for: Series A+ B2B SaaS teams that want high monthly content volume, Reddit engagement and an engineering-led tracker in one retainer, and want to cancel on 30 days notice.
Skip it if: Your budget is closer to $6,000 a month all in, or you want off-site placements and CMS implementation priced into a short pilot.
What is DerivateX?
DerivateX is a full-service SEO and GEO agency for B2B SaaS. It was founded in January 2024 in Bengaluru by Apoorv Sharma and Shivanshi Bhatia and works with B2B SaaS companies between $5M and $50M ARR, Series A to C. DerivateX gets software brands found and cited across Google, Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude, and measures the work against pipeline rather than rankings.
Four people own each account: a co-founder as account lead, a senior strategist, a content lead and a B2B SaaS-only writer. DerivateX writes, fixes and places the work itself, does not run paid ads or custom development, and clients own everything built on exit, including content, technical work and placements. See how DerivateX works for the first 90 days.
How much does DerivateX cost?
| Tier | Retainer | Off-site placement budget | All in, per month | Terms |
|---|---|---|---|---|
| Rank & Get Found | $5,000 | $1,000 to $1,200 | $6,000 to $6,200 | 90-day pilot, no lock-in after |
| Own Your Category | $8,000 | $1,500 to $2,000 | $9,500 to $10,000 | 90-day pilot, no lock-in after |
| Market Leader | $12,000 | $2,000 to $3,000 | $14,000 to $15,000 | 6-month minimum |
| Diagnostic | $3,500 one time | Two weeks; credits against month one if you convert within 30 days |
At $5,000 your team implements technical fixes from DerivateX instructions; from $8,000 DerivateX implements in your CMS. On-page assets per 90 days go from 18 to 30 to 45, off-site placements from 2 to 3 a month up to 6 to 8, and pipeline attribution from sessions identified to session-to-demo, then to closed revenue at the top tier.
What results does DerivateX publish?
| Client | Published result |
|---|---|
| Gumlet | Close to 20% of inbound revenue traced to AI discovery; first ChatGPT-referred demo about 12 weeks after kickoff |
| Verito | Monthly Google clicks nearly tripled, average position 47.4 to 9.9 and tracked #1 keywords from 5 to 24 in a 10-month SEO and GEO engagement |
| Truein | #1 most-cited source in GCC AI answers and held #1 in India across tracked buyer questions, since a GEO pilot began in June 2026 |
Best for: B2B SaaS at $5M to $50M ARR that wants one founder-led team to own Google and six AI surfaces, with off-site placements, a 90-day pilot and CMS implementation from $8,000.
Skip it if: You want the highest possible monthly article count, Reddit engagement as a core deliverable, or paid media from the same vendor.
Which one is more transparent on pricing?
Both agencies publish real numbers, which already puts them ahead of most GEO agencies that only say “contact us”. They are transparent about different things, so the useful question is what each price list lets you calculate before a call.
| What a buyer needs to know | Discovered Labs | DerivateX |
|---|---|---|
| Monthly retainer for every tier | Yes, in euros with a dollar toggle | Yes, in dollars |
| Discount for a longer commitment | Yes, 3 and 6 month rates | No; the pilot price is the retainer |
| Third-party placement spend | Inside the retainer (off-page specialist, Reddit mentions); no separate budget published | Separate budget, published as a range per tier |
| Deliverable volume | Content units a month, with the unit weights | On-page assets per 90 days, split by page type, plus placements a month |
| Who implements technical fixes | Handled end to end, per its pricing page | Client at $5,000; DerivateX in the CMS from $8,000 |
| Diagnostic price and credit terms | €4,370, credited within 14 days | $3,500, credited within 30 days |
| Minimum term | 30 days notice | 90-day pilot; 6 months at the top tier |
The practical difference: Discovered Labs folds off-page work into one euro retainer, while DerivateX quotes the retainer and the placement budget separately, so the DerivateX all-in number is about 20% to 25% higher than its headline price. Always compare all-in figures, in one currency. For more agencies that publish prices, see GEO agencies with public pricing.
What does the first 90 days cost at each agency?
Monthly prices hide the number that matters: what you spend before you can judge results. Discovered Labs and DerivateX both describe a roughly 90-day window for first results, so the table compares 90 days on each agency’s published prices. The figures are DerivateX’s arithmetic, not quotes.
| Starting option | How it is calculated | First 90 days |
|---|---|---|
| DerivateX Rank & Get Found | 3 months x $6,000 to $6,200 all in | $18,000 to $18,600 |
| Discovered Labs Establish, 3-month rate | 3 months x €7,495 ($8,567) | €22,485 ($25,701) |
| Discovered Labs Establish, month-to-month | 3 months x €7,995 ($9,138) | €23,985 ($27,414) |
| DerivateX Own Your Category | 3 months x $9,500 to $10,000 all in | $28,500 to $30,000 |
| Discovered Labs Compete, 3-month rate | 3 months x €11,995 ($13,710) | €35,985 ($41,130) |
If you want the smallest possible exposure, Discovered Labs’ month-to-month terms let you stop after about a month. If you want the smallest budget for a full 90-day test, DerivateX’s entry pilot is the lower number, at about $7,000 less than Discovered Labs’ 3-month Establish rate.
What does about $9,000 to $10,000 a month buy at each agency?
At roughly the same spend, Discovered Labs buys more content and DerivateX buys more implementation and off-site work. Discovered Labs Establish month-to-month ($9,138) and DerivateX Own Your Category all in ($9,500 to $10,000) are the closest like-for-like pair.
| At about $9,000 to $10,000 a month | Discovered Labs: Establish (month-to-month) | DerivateX: Own Your Category (all in) |
|---|---|---|
| Content | Up to 20 content units a month, about 60 per 90 days | 30 on-page assets per 90 days: 10 commercial, 7 comparison, 9 problem-led, 4 revamps |
| Off-site | Reddit engagement scaled to 10 mentions a month; off-page specialist in the pod | 4 to 5 placements a month from the $1,500 to $2,000 budget |
| Technical | One-off technical SEO audit; up to 2 landing-page optimizations a month | DerivateX implements technical fixes in your CMS |
| Tracking | Prompts tested every 5 days across five AI engines | About 80 queries in 8 clusters, biweekly competitor displacement tracking |
| Attribution | Pipeline reporting; CRM source fields and UTMs set up with the client | Session to demo request attribution, monthly pipeline report |
| Calls | Weekly async Slack, bi-weekly live calls, monthly reporting | Weekly strategy calls, co-founder as account lead |
| Term | Month-to-month, 30 days notice | 90-day pilot, then no lock-in |
Discovered Labs is the stronger pick if article volume and Reddit presence are the bottleneck. DerivateX is the stronger pick if the bottleneck is getting changes shipped on your site and earning placements on the third-party pages AI engines already cite.
How do they compare on AI search, GEO and AEO?
Both agencies run SEO and AI search together and both cover the five major AI engines; they differ in method.
| AI search factor | Discovered Labs | DerivateX |
|---|---|---|
| Engines named | ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini; homepage also names Microsoft Copilot | Google, Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude |
| Tracking cadence | Every 5 days, prompts grounded in your own data | Weekly AI Visibility Score tracking |
| Content method | CITABLE, a published 7-part framework for passage retrieval | Query map by cluster, with comparison, commercial and problem-led pages |
| Off-site levers | Reddit engagement, digital PR and link building | Placements on third-party domains AI engines cite, community seeding at the top tier |
| Stated timeline | Initial citation movement in 2 to 4 weeks, share-of-voice gains in 6 to 8 weeks (methodology page) | Measured result at day 90, against a goal locked at kickoff |
| Guarantees | None; says AI search is probabilistic | None; commits to process, cadence and measurement |
| llms.txt on own site | Yes | Yes |
Discovered Labs vs DerivateX: pros and cons
Discovered Labs
Pros
- Very detailed public price list, with commitment discounts.
- Month-to-month with 30 days notice on every retainer.
- High content volume per tier, with clear unit weights.
- Engineering-led tracker and published research on AI citations.
- Several named AI search case studies with pipeline metrics.
Cons
- Euro pricing means the dollar cost moves with exchange rates.
- Entry tier is about $9,138 a month month-to-month, above many B2B SaaS budgets.
- The pages checked give different first-result timelines (1 to 2 weeks on the homepage, 2 to 4 weeks on the methodology page).
DerivateX
Pros
- Lowest published 90-day commitment of the two, from about $18,000.
- A co-founder leads every account, with no junior handoff.
- Off-site placements and CMS implementation (from $8,000) are priced in.
- Attribution reaches closed revenue at the $12,000 tier.
Cons
- Fewer on-page assets per dollar than Discovered Labs.
- The off-site budget is extra, so the all-in number is 20% to 25% above the headline.
- Younger agency (founded January 2024) with a shorter case study list.
Which should you choose: Discovered Labs or DerivateX?
Choose on what is actually blocking your AI visibility, then on term and budget. Pick Discovered Labs if you need high content volume, Reddit engagement and the freedom to cancel monthly. Pick DerivateX if you are B2B SaaS at $5M to $50M ARR and want a lower-cost 90-day pilot with off-site placements, CMS implementation and pipeline attribution.
Choose Discovered Labs if
- You want 20 or more pieces of content a month and Reddit engagement in one retainer.
- You value month-to-month terms over the lowest 90-day price.
- Your team budgets in euros, or exchange rate swings do not matter to you.
Choose DerivateX if
- You are a B2B SaaS company between $5M and $50M ARR, Series A to C.
- You want the agency to place your brand on the third-party pages AI engines cite, with the budget shown up front.
- You want a founder-led team to implement in your CMS and report against demos and revenue.
What should you ask either agency before you sign?
- What is the all-in monthly cost in my currency, including off-site work?
- Which AI engines will you track for my prompts, and how often?
- Who implements technical fixes, and is it in the quoted price?
- How will AI-referred sessions reach my CRM as pipeline?
- Who runs the account day to day, and can I speak to a client at my stage?
For how DerivateX compares with other agencies on the same criteria, see Directive vs DerivateX and Backstage SEO vs Breaking B2B vs DerivateX.
Discovered Labs vs DerivateX FAQs
Is Discovered Labs or DerivateX better for B2B SaaS?
It depends on the bottleneck. Discovered Labs suits Series A+ B2B SaaS that wants high content volume, Reddit engagement and month-to-month terms from €7,995 a month. DerivateX suits B2B SaaS at $5M to $50M ARR that wants a 90-day pilot from $5,000 a month plus off-site budget, with placements, CMS implementation and pipeline attribution.
How much does Discovered Labs cost?
Discovered Labs publishes Establish at €7,995 a month, Compete at €12,995 and Outlier from €15,995, with lower rates on 3 or 6 month commitments (Establish drops to €6,995 on 6 months). A one-off Search Visibility Diagnostic costs €4,370 and is credited if you sign within 14 days.
Which GEO agencies have transparent pricing for B2B SaaS?
Discovered Labs and DerivateX both publish full tier pricing. Discovered Labs lists euro retainers with commitment discounts and content unit volumes. DerivateX lists dollar retainers, a separate off-site budget per tier, on-page assets per 90 days and a $3,500 diagnostic. Compare all-in monthly cost in one currency, not headline retainers.
Does Discovered Labs require a long-term contract?
No. Discovered Labs says every retainer is month-to-month with 30 days notice to cancel, and committing to 3 or 6 months lowers the monthly rate. DerivateX starts with a 90-day pilot and has no lock-in after it on the $5,000 and $8,000 tiers; the $12,000 tier has a 6-month minimum.
What is a good Discovered Labs alternative with dollar pricing?
DerivateX publishes US dollar pricing from $5,000 a month plus a $1,000 to $1,200 off-site placement budget, so about $6,000 to $6,200 all in, on a 90-day pilot. It covers Google, Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude for B2B SaaS at $5M to $50M ARR.
Is this comparison biased, since DerivateX wrote it?
DerivateX publishes this page, so read it with that in mind. Every Discovered Labs fact comes from discoveredlabs.com, checked on November 2, 2026, and the page names the buyers Discovered Labs suits better, such as teams that want more content volume and monthly terms. Where an agency does not publish something, the page says so.
The bottom line
Discovered Labs and DerivateX are both transparent, pipeline-focused GEO agencies for B2B SaaS, and the right choice depends on what you are short of. Discovered Labs sells content volume, Reddit and an engineering-led tracker on monthly terms in euros. DerivateX sells a founder-led, SaaS-only program with off-site placements and CMS implementation on a 90-day pilot in dollars. If you are B2B SaaS between $5M and $50M ARR and want the lowest published 90-day test across Google and six AI surfaces, DerivateX is the right first call.
Want to see whether DerivateX fits? Book a discovery call with a founder, or start with a free AI visibility audit to see which buyer prompts name your competitors instead of you.
Related reading
- Directive vs DerivateX
- Backstage SEO vs Breaking B2B vs DerivateX
- GEO agencies with public pricing
- Done-for-you GEO agencies compared
- Compare DerivateX with other agencies
Written byShivanshi BhatiaCo-founder, DerivateX
Shivanshi Bhatia is the co-founder of DerivateX, a B2B SaaS SEO and Generative Engine Optimization agency that engineers AI citations in ChatGPT, Perplexity, Claude, and Gemini and connects them to demo bookings and revenue pipeline. She runs operations and delivery, which means every audit, content brief, and published page ships through a system she built. She owns the client relationship from kickoff through reporting, so clients spend their time on decisions instead of chasing updates. She has worked in SaaS since 2019 and reviews client work before it goes live.
Reviewed byAyush SharmaHead of SEO & Content, DerivateX
Ayush Sharma is Head of SEO and Content at DerivateX, a full-service SEO and GEO agency for B2B SaaS. He focuses on SEO, GEO, and AI visibility for software brands, helping them get found and cited across Google, AI Overviews, ChatGPT, Perplexity, Gemini, and Claude, with results measured through to pipeline. On the DerivateX blog he covers AI visibility tracking, how LLMs choose which sources to cite, technical and JavaScript SEO for SaaS sites, and attributing AI search to revenue in HubSpot.
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