Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue.  Read it →
B2B SaaS

Should a 10-Person SaaS Hire a GEO Agency or a Fractional AI Search Lead?
TL;DR You run a 10-person SaaS, a buyer just told you they found a competitor “on ChatGPT,” and now you are staring at two browser tabs: one for a GEO…

GEO for HubSpot CMS: Getting a HubSpot-Hosted SaaS Site Cited in AI Answers
TL;DR The Problem You Actually Have You run a B2B SaaS company, your site lives on HubSpot CMS, and your content is genuinely good. A prospect recently told you they…

Do Pull Quotes, Stats & Block Quotes Actually Increase LLM Citations? Tested
TL;DR You added pull quotes to your best posts, wrapped a few block quotes in tidy formatting, and waited for ChatGPT and Perplexity to start citing you. Weeks later, nothing…

What Content Gets Cited in Google AI Overviews (2026 Study of 1,259 Citations)
Third-party ‘best of’ lists earned 63% of every citation we logged in the Listicle Layer benchmark, our study of 1,259 Google AI Overview citations. Search “best CRM software” on Google…

How to Tell Your CEO That GEO Isn’t Just Hype (With Numbers)
TL;DR Here is the sentence that wins the meeting before you open a single slide: “Our next buyer is going to ask ChatGPT which vendors to shortlist, and today a…

Searchable Review (2026): Is It Worth It for Mid-Market B2B SaaS SEO Teams?
The AI search measurement category barely existed 18 months ago. Today it has over a dozen platforms, combined venture funding exceeding $180 million, and marketing teams at mid-market SaaS companies…
