Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue.  Read it →
Generative Engine Optimization

How to Switch from a Traditional SEO Agency to a GEO Agency: A 30-Day Transition Playbook
TL;DR The friction usually shows up in a sales call. A prospect mentions they spent time researching vendors before reaching out, names two or three tools they considered, and yours…

What Is Brand Grounding? How LLMs Verify B2B Vendor Claims
TL;DR Strong Google rankings and consistent content output used to mean you were in the conversation. In AI search, they mean almost nothing on their own. The brands showing up…

5 Signs Your SEO Agency Isn’t Ready for AI Search (And How to Check Today)
TL;DR Introduction 80% of the pages AI assistants cite don’t rank in Google’s top 100, per an analysis from Ahrefs. Your agency is probably optimizing for the other 20%. Google…

What Is Source Authority in AI Search? The Signals LLMs Use to Verify Trust
TL;DR Domain authority was the metric every SEO used as a proxy for credibility. You built it, tracked it, and reported on it quarterly because it was measurable, it moved,…

Find Me a GEO Agency That Ties ChatGPT Citations to Revenue
TL;DR “Find me a GEO agency that ties ChatGPT citations to revenue.” I have heard a version of that sentence on almost every sales call I took this year. Founders…

The 7 Best Founder-Led AEO Agencies for SaaS in 2026 (And the 4-Point Test That Disqualifies Most of Them)
You signed a $10K monthly retainer with an AEO agency after three calls with the founder. Three weeks in, the founder is gone. Your weekly call now runs with an…
