Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue.  Read it →
Generative Engine Optimization

At $20M ARR With an SEO Team of 3: Build GEO Capability or Partner?
TL;DR Your 3-person SEO team is good at its job, and it is about to be asked to do a different one. Somewhere in the last two quarters, a competitor…

Should a 10-Person SaaS Hire a GEO Agency or a Fractional AI Search Lead?
TL;DR You run a 10-person SaaS, a buyer just told you they found a competitor “on ChatGPT,” and now you are staring at two browser tabs: one for a GEO…

The 25 Best Organic SEO Agencies in 2026 (Honest Review)
TL;DR for the best organic SEO Agency by Use Case Most lists rank organic SEO agencies on a single linear scale, which is the wrong way to think about it.…

The Hidden Costs of Cheap GEO: What $1,500/Month Actually Gets You
TL;DR Two GEO proposals are sitting in your inbox. One agency wants $1,500 a month, the other wants $5,000, and both promise the same outcome: your brand cited in ChatGPT,…

GEO for HubSpot CMS: Getting a HubSpot-Hosted SaaS Site Cited in AI Answers
TL;DR The Problem You Actually Have You run a B2B SaaS company, your site lives on HubSpot CMS, and your content is genuinely good. A prospect recently told you they…

Do Pull Quotes, Stats & Block Quotes Actually Increase LLM Citations? Tested
TL;DR You added pull quotes to your best posts, wrapped a few block quotes in tidy formatting, and waited for ChatGPT and Perplexity to start citing you. Weeks later, nothing…
