Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue.  Read it →
TL;DR Most founders brief an SEO agency the same way. They send the homepage, paste a keyword list, and ask for higher rankings. Three months later, the work feels generic,…
18 months ago, a SaaS marketing leader evaluating agency options had a reasonably clean decision: find an SEO partner that understands SaaS funnels, writes bottom-of-funnel content well, and can tie…
TL;DR You can buy a blood pressure monitor on Amazon for $30. It will tell you your reading is 160 over 100 with clinical accuracy. It will not tell you…
TL;DR The short version: the biggest red flags when hiring a SaaS SEO or GEO agency in 2026 are claiming AI search expertise with no verifiable citations for their own…
TL;DR You are paying a GEO agency, and every month you get proof that the work is happening. The proof is a set of screenshots showing your brand inside a…
TL;DR You are three slides into the quarterly review. The AI-search slide is up, twelve metrics deep, and someone asks the only question that matters: what did any of this…