Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue. Read it →
Generative Engine Optimization

The Real ROI of GEO: What AI Search Visibility Drove for Gumlet (Full P&L Breakdown)
In April 2026, 27% of Gumlet’s new signups self-reported ChatGPT, Perplexity, or Claude as how they discovered the company. Google Analytics, looking at all site sessions in the same month,…
Profound vs Ahrefs Brand Radar: Which AI Visibility Tracker for B2B SaaS?
TL;DR You have two tabs open for two AI visibility tools. One for Profound. One for Ahrefs Brand Radar. Both look credible, both have pricing that requires a second look,…

7 Best GEO Tools for B2B SaaS Companies in 2026
TL;DR Your Domain Ranking is climbing, keywords are on page one, your content team shipped fourteen articles last quarter, and yet ChatGPT has never recommended your product once. That gap…

5 AI Search Roles That Will Exist in 2027 (And How to Hire for Them Now)
TL;DR Quick Answer By 2027, AI search visibility splits into five distinct roles inside B2B SaaS marketing teams: Citation Strategist, AI Content Architect, Visibility Analyst, Entity and PR Lead, and…

What Signals Do LLMs Actually Use When Selecting Sources? (Beyond E-E-A-T)
TL;DR Your competitor showed up in ChatGPT. You didn’t. Here’s the actual reason. Your founder typed a buyer-intent question into ChatGPT this week. A competitor’s name came back first. Your…

What Makes a URL More Likely to Appear in LLM Citations: 6 Page-Level Factors, Ranked by Impact
Citation likelihood is decided one URL at a time, not one domain at a time. Most B2B SaaS teams are still optimizing the wrong unit. TL;DR A buyer tells your…
