Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue.  Read it →
GEO

12 SaaS Link Building Strategies That Actually Move the Needle in 2026
TL;DR More DR70+ backlinks won’t make ChatGPT cite you. You can prove it yourself in five minutes. Run any buyer query in your category through ChatGPT three times in a…

5 AI Search Roles That Will Exist in 2027 (And How to Hire for Them Now)
TL;DR Quick Answer By 2027, AI search visibility splits into five distinct roles inside B2B SaaS marketing teams: Citation Strategist, AI Content Architect, Visibility Analyst, Entity and PR Lead, and…

Schema Markup for LLM SEO: The Complete Implementation Guide
TL;DR Your page is ranking on page one of Google. Your content is solid, your backlinks are real, and your traffic numbers look fine. But when your potential customers ask…

What Signals Do LLMs Actually Use When Selecting Sources? (Beyond E-E-A-T)
TL;DR Your competitor showed up in ChatGPT. You didn’t. Here’s the actual reason. Your founder typed a buyer-intent question into ChatGPT this week. A competitor’s name came back first. Your…

What Makes a URL More Likely to Appear in LLM Citations: 6 Page-Level Factors, Ranked by Impact
Citation likelihood is decided one URL at a time, not one domain at a time. Most B2B SaaS teams are still optimizing the wrong unit. TL;DR A buyer tells your…

ChatGPT Said My Competitor Is Better. How Do I Fix This?
TL;DR A founder opens ChatGPT, types their category, and watches another brand get named in the first sentence of the answer. Their own brand does not appear. There is no…
