Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue. Read it →
citation engineering

Schema Markup for LLM SEO: The Complete Implementation Guide
TL;DR Your page is ranking on page one of Google. Your content is solid, your backlinks are real, and your traffic numbers look fine. But when your potential customers ask…

What Signals Do LLMs Actually Use When Selecting Sources? (Beyond E-E-A-T)
TL;DR Your competitor showed up in ChatGPT. You didn’t. Here’s the actual reason. Your founder typed a buyer-intent question into ChatGPT this week. A competitor’s name came back first. Your…

What Makes a URL More Likely to Appear in LLM Citations: 6 Page-Level Factors, Ranked by Impact
Citation likelihood is decided one URL at a time, not one domain at a time. Most B2B SaaS teams are still optimizing the wrong unit. TL;DR A buyer tells your…

ChatGPT Said My Competitor Is Better. How Do I Fix This?
TL;DR A founder opens ChatGPT, types their category, and watches another brand get named in the first sentence of the answer. Their own brand does not appear. There is no…

B2B SaaS SEO Agency vs In-House Hire: The Real Decision in 2026
TL;DR Most B2B SaaS marketing leads ask the same question when organic shows up on the planning doc: do I hire an LLM SEO agency or do it in-house? The…

Should You Hire an AI Search Optimization Agency? A Founder’s Guide (2026)
Here is a scenario I have seen play out more times than I can count. A founder is six months into a content-heavy SEO engagement. Traffic is up, rankings look…
