Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue. Read it →
citation engineering

How Long Does It Take to Show Up in ChatGPT Citations? (And How to Tell Which of Yours Will)
TL;DR You published the page in February. It’s indexed in Bing, OAI-SearchBot has crawled it, the schema validates, and ChatGPT still cites a competitor’s older post when you run the…

The B2B SaaS Founder’s Guide to AI Search Visibility
TL;DR If an AI had to recommend three companies in your category right now, would you clearly belong there? For 44% of the B2B SaaS companies we scored in our…

How B2B SaaS Companies Actually Generate Pipeline from SEO & AI Search (Not Just Traffic)
TL;DR 4 out of every 5 buyers who told Gumlet, a secure video hosting platform for SaaS companies, that they had found the company on ChatGPT actually arrived on the…

First-Party vs. Third-Party Citations in LLMs: What’s the Difference and Why It Matters
TL;DR You run your brand name through ChatGPT and watch five citations come back. Two are pages from your own site. Two are review platforms you have a free profile…

How to Fix Brand Hallucinations in ChatGPT: A Step-by-Step Playbook for B2B SaaS
TL;DR Last quarter, the head of growth at a $20M ARR vertical SaaS company emailed me a screenshot. ChatGPT had told a buyer their product cost $99 a month. Their…

6 Best AEO Agencies for B2B SaaS Companies
Your SaaS product might be losing deals before a single SDR sends an email. Not because your product is worse. Not because your pricing is off. But because a buyer…
