Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue. Read it →
AI Visibility

Should You Hire an AI Search Optimization Agency? A Founder’s Guide (2026)
Here is a scenario I have seen play out more times than I can count. A founder is six months into a content-heavy SEO engagement. Traffic is up, rankings look…

How B2B SaaS Companies Actually Generate Pipeline from SEO & AI Search (Not Just Traffic)
TL;DR 4 out of every 5 buyers who told Gumlet, a secure video hosting platform for SaaS companies, that they had found the company on ChatGPT actually arrived on the…

First-Party vs. Third-Party Citations in LLMs: What’s the Difference and Why It Matters
TL;DR You run your brand name through ChatGPT and watch five citations come back. Two are pages from your own site. Two are review platforms you have a free profile…

The Princeton GEO Paper in Plain English: 5 Tactics That Boost AI Citation by 40%
TL;DR The Princeton GEO paper is the most cited piece of academic research in the generative engine optimization industry, and almost nobody has actually read it. Most GEO articles cite…

ChatGPT vs Claude vs Gemini vs Perplexity: Which AI Cites B2B SaaS the Most? (1,400 Prompts Analyzed)
We tested 50 B2B SaaS companies across 1,400 buyer prompts on the four major AI platforms. The result is a clean, comparable picture of which AI mentions the most companies,…

How LLMs Decide What to Cite (And Why Your Content Keeps Getting Ignored)
TL;DR Divyesh, CMO at Gumlet, asked ChatGPT for the best private video hosting platforms for SaaS companies. Three competitors appeared. Gumlet, which had better Google rankings, more backlinks, and a…
