Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue.  Read it →
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Should a 10-Person SaaS Hire a GEO Agency or a Fractional AI Search Lead?
TL;DR You run a 10-person SaaS, a buyer just told you they found a competitor “on ChatGPT,” and now you are staring at two browser tabs: one for a GEO…

Traffic Is Flat but Demo Requests Mention ChatGPT: How to Double Down
TL;DR Your GA4 dashboard has looked the same for 3 months. Sessions are flat, organic clicks are flat, and the monthly report is starting to feel like an apology. Then…

AI Search for Fintech SaaS: Why Google AI and ChatGPT Recommend Some Lenders Over Others
TL;DR Your lending platform ranks on page one for your core category term. Your prospect never sees it, because they opened ChatGPT instead of Google and typed “best SMB lending…

Does Your Early-Stage B2B SaaS Actually Need AEO Yet? A Decision Framework
In the last four months, at least six agencies have published a version of the same advice: start AEO now, before you’re left behind. None of them agree on what…

The 5 Best GEO Agencies for HR Tech SaaS in 2026
Last quarter, a VP of Marketing at a mid-market HRIS platform told us their biggest problem was not traffic, but it was shortlists. Competitors with worse Google rankings were showing…

Searchable Review (2026): Is It Worth It for Mid-Market B2B SaaS SEO Teams?
The AI search measurement category barely existed 18 months ago. Today it has over a dozen platforms, combined venture funding exceeding $180 million, and marketing teams at mid-market SaaS companies…
