Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue.  Read it →
ChatGPT

The 8 GEO Metrics We Report to Clients (and Why Most Agencies Track the Wrong Ones)
TL;DR You are paying a GEO agency, and every month you get proof that the work is happening. The proof is a set of screenshots showing your brand inside a…

The GEO KPIs That Survive a Board Meeting (and the Ones That Don’t)
TL;DR You are three slides into the quarterly review. The AI-search slide is up, twelve metrics deep, and someone asks the only question that matters: what did any of this…

How B2B SaaS Buyers Actually Use ChatGPT to Evaluate Vendors in 2026
Across the 50 B2B SaaS companies our research team ran buyer-intent prompt tests on this quarter, the same pattern appeared in nearly every account: brands ranked position 1 on Google…

How Long Does It Take to Show Up in ChatGPT Citations? (And How to Tell Which of Yours Will)
TL;DR You published the page in February. It’s indexed in Bing, OAI-SearchBot has crawled it, the schema validates, and ChatGPT still cites a competitor’s older post when you run the…

How to Fix Brand Hallucinations in ChatGPT: A Step-by-Step Playbook for B2B SaaS
TL;DR Last quarter, the head of growth at a $20M ARR vertical SaaS company emailed me a screenshot. ChatGPT had told a buyer their product cost $99 a month. Their…

ChatGPT vs Claude vs Gemini vs Perplexity: Which AI Cites B2B SaaS the Most? (1,400 Prompts Analyzed)
We tested 50 B2B SaaS companies across 1,400 buyer prompts on the four major AI platforms. The result is a clean, comparable picture of which AI mentions the most companies,…
