Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue.  Read it →
TL;DR You have hired an SEO agency before, and you remember the shape of it. A senior person ran the pitch, a junior ran the work, and the contract was…
You signed a $10K monthly retainer with an AEO agency after three calls with the founder. Three weeks in, the founder is gone. Your weekly call now runs with an…
TL;DR A founder I know texted me a screenshot last month. He’d asked ChatGPT for the best tool in his exact category. Three competitors came back in the answer. His…
Most B2B SaaS companies should spend between 5% and 12% of ARR on combined SEO and GEO, structured as two separate budget lines that scale at different rates by stage.…
AI search is no longer a trend your B2B SaaS company can defer. ChatGPT, Perplexity, Claude, and Google AI Overviews are now active touchpoints in your buyer’s research process, and…
Nearly half of B2B software buyers now open ChatGPT, Perplexity, or Google Gemini before they ever run a traditional search. They type things like “best CRM for real estate investors”…