Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue. Read it →

Ayush Sharma

VP, SEO & AI Search at DerivateX. We're a B2B SaaS SEO and Generative Engine Optimization agency that engineers AI citations in ChatGPT, Perplexity, Claude, and Gemini and connects them to demo bookings and revenue pipeline.

Joined: February 23, 2026
Articles: 26

AI Search

How LLMs Decide What to Cite (And Why Your Content Keeps Getting Ignored)

TL;DR Divyesh, CMO at Gumlet, asked ChatGPT for the best private video hosting platforms for SaaS companies. Three competitors appeared. Gumlet, which had better Google rankings, more backlinks, and a…

Ayush Sharma
April 12, 2026

AI Search

LLM SEO Checklist: 25 Things to Audit Before Running Any AI Search Campaign

TL;DR You rank on Google. Your content is solid. Your team has been doing SEO for years. But when your ideal buyer asks ChatGPT or Perplexity for a recommendation in…

Ayush Sharma
April 4, 2026

Find out if AI recommends your brand

How LLMs Decide What to Cite (And Why Your Content Keeps Getting Ignored)

LLM SEO Checklist: 25 Things to Audit Before Running Any AI Search Campaign