Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue.  Read it →
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8 Animalz Alternatives for B2B SaaS, Compared (2026)
TL;DR A prospect tells your sales team she found a competitor on ChatGPT. You open ChatGPT, ask the question your buyers actually ask, and your company is missing from the…

27 SaaS SEO Agency Red Flags (Checklist to Use Before You Sign)
TL;DR The short version: the biggest red flags when hiring a SaaS SEO or GEO agency in 2026 are claiming AI search expertise with no verifiable citations for their own…

The First 7 Days With a GEO Agency: What a DerivateX Engagement Actually Looks Like
TL;DR You have hired an SEO agency before, and you remember the shape of it. A senior person ran the pitch, a junior ran the work, and the contract was…

How to Switch from a Traditional SEO Agency to a GEO Agency: A 30-Day Transition Playbook
TL;DR The friction usually shows up in a sales call. A prospect mentions they spent time researching vendors before reaching out, names two or three tools they considered, and yours…

5 Signs Your SEO Agency Isn’t Ready for AI Search (And How to Check Today)
TL;DR Introduction 80% of the pages AI assistants cite don’t rank in Google’s top 100, per an analysis from Ahrefs. Your agency is probably optimizing for the other 20%. Google…

Find Me a GEO Agency That Ties ChatGPT Citations to Revenue
TL;DR “Find me a GEO agency that ties ChatGPT citations to revenue.” I have heard a version of that sentence on almost every sales call I took this year. Founders…
