Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue.  Read it →
ai search

How B2B SaaS Buyers Actually Use ChatGPT to Evaluate Vendors in 2026
Across the 50 B2B SaaS companies our research team ran buyer-intent prompt tests on this quarter, the same pattern appeared in nearly every account: brands ranked position 1 on Google…

The Real ROI of GEO: What AI Search Visibility Drove for Gumlet (Full P&L Breakdown)
In April 2026, 27% of Gumlet’s new signups self-reported ChatGPT, Perplexity, or Claude as how they discovered the company. Google Analytics, looking at all site sessions in the same month,…

7 Best GEO Tools for B2B SaaS Companies in 2026
TL;DR Your Domain Ranking is climbing, keywords are on page one, your content team shipped fourteen articles last quarter, and yet ChatGPT has never recommended your product once. That gap…

5 AI Search Roles That Will Exist in 2027 (And How to Hire for Them Now)
TL;DR Quick Answer By 2027, AI search visibility splits into five distinct roles inside B2B SaaS marketing teams: Citation Strategist, AI Content Architect, Visibility Analyst, Entity and PR Lead, and…

ChatGPT Said My Competitor Is Better. How Do I Fix This?
TL;DR A founder opens ChatGPT, types their category, and watches another brand get named in the first sentence of the answer. Their own brand does not appear. There is no…

B2B SaaS SEO Agency vs In-House Hire: The Real Decision in 2026
TL;DR Most B2B SaaS marketing leads ask the same question when organic shows up on the planning doc: do I hire an LLM SEO agency or do it in-house? The…
