Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue.  Read it →

At $20M ARR With an SEO Team of 3: Build GEO Capability or Partner?
TL;DR Your 3-person SEO team is good at its job, and it is about to be asked to do a different one. Somewhere in the last two quarters, a competitor…

AI Search for Fintech SaaS: Why Google AI and ChatGPT Recommend Some Lenders Over Others
TL;DR Your lending platform ranks on page one for your core category term. Your prospect never sees it, because they opened ChatGPT instead of Google and typed “best SMB lending…

Winning Zero-Click Search: A Content Strategy for B2B SaaS Pipeline
TL;DR Your rankings held this quarter. Your traffic dropped anyway, and three of your last five demo calls opened with some version of “we found you through Google AI.” You…

Do Pull Quotes, Stats & Block Quotes Actually Increase LLM Citations? Tested
TL;DR You added pull quotes to your best posts, wrapped a few block quotes in tidy formatting, and waited for ChatGPT and Perplexity to start citing you. Weeks later, nothing…

What Content Gets Cited in Google AI Overviews (2026 Study of 1,259 Citations)
Third-party ‘best of’ lists earned 63% of every citation we logged in the Listicle Layer benchmark, our study of 1,259 Google AI Overview citations. Search “best CRM software” on Google…

10 Technical SEO Fixes That Also Boost AI Search Visibility
TL;DR You rank on page one of Google for your main terms. Then you open ChatGPT, ask the exact question your best page answers, and your brand is nowhere in…
