Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue.  Read it →
AI Search Attribution

Traffic Is Flat but Demo Requests Mention ChatGPT: How to Double Down
TL;DR Your GA4 dashboard has looked the same for 3 months. Sessions are flat, organic clicks are flat, and the monthly report is starting to feel like an apology. Then…

Winning Zero-Click Search: A Content Strategy for B2B SaaS Pipeline
TL;DR Your rankings held this quarter. Your traffic dropped anyway, and three of your last five demo calls opened with some version of “we found you through Google AI.” You…

The Real ROI of GEO: What AI Search Visibility Drove for Gumlet (Full P&L Breakdown)
In April 2026, 27% of Gumlet’s new signups self-reported ChatGPT, Perplexity, or Claude as how they discovered the company. Google Analytics, looking at all site sessions in the same month,…

How B2B SaaS Companies Actually Generate Pipeline from SEO & AI Search (Not Just Traffic)
TL;DR 4 out of every 5 buyers who told Gumlet, a secure video hosting platform for SaaS companies, that they had found the company on ChatGPT actually arrived on the…
