Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue.  Read it →
Frameworks
Content Stack Test: 4 Tests Before You Publish
The Search Budget Framework: allocate B2B SaaS search effort by retrieval surface, not channel
The Competitor Citation Steal Prompt: Find Every Query Where AI Cites Your Competitor, Then Build to Win It Back
Visibility Vacuum Theory: GEO Closes by Category
AI Visibility Score (AVS): The Metric That Measures What Google Analytics Cannot
ATLAS: AI Traffic and LLM Authority System
