Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue.  Read it →
GEO

Does Your Early-Stage B2B SaaS Actually Need AEO Yet? A Decision Framework
In the last four months, at least six agencies have published a version of the same advice: start AEO now, before you’re left behind. None of them agree on what…

The 5 Best GEO Agencies for HR Tech SaaS in 2026
Last quarter, a VP of Marketing at a mid-market HRIS platform told us their biggest problem was not traffic, but it was shortlists. Competitors with worse Google rankings were showing…

What Content Gets Cited in Google AI Overviews (2026 Study of 1,259 Citations)
Third-party ‘best of’ lists earned 63% of every citation we logged in the Listicle Layer benchmark, our study of 1,259 Google AI Overview citations. Search “best CRM software” on Google…

7 AI Search Strategies for Fintech SaaS Marketers
TL;DR You have an SEO budget, a full content calendar, and a compliance page you are proud of, and your buyers still cannot get a straight answer about you from…

10 Technical SEO Fixes That Also Boost AI Search Visibility
TL;DR You rank on page one of Google for your main terms. Then you open ChatGPT, ask the exact question your best page answers, and your brand is nowhere in…

GEO for Webflow Sites: How to Make a Webflow B2B SaaS Site Citation-Ready
TL;DR Your Webflow site is clean. The Lighthouse score sits in the nineties, the schema validates, the llms.txt file is live at the root, and every page loads fast. Then…
