Case study: Gumlet turned ChatGPT mentions into 20% of inbound revenue. Read it →
citation engineering

The Princeton GEO Paper in Plain English: 5 Tactics That Boost AI Citation by 40%
TL;DR The Princeton GEO paper is the most cited piece of academic research in the generative engine optimization industry, and almost nobody has actually read it. Most GEO articles cite…

ChatGPT vs Claude vs Gemini vs Perplexity: Which AI Cites B2B SaaS the Most? (1,400 Prompts Analyzed)
We tested 50 B2B SaaS companies across 1,400 buyer prompts on the four major AI platforms. The result is a clean, comparable picture of which AI mentions the most companies,…

9 Best Alternatives to Traditional SEO Agencies for the AI Search Era
Let me start with something most SEO agencies won’t tell you. Your rankings are fine, traffic is holding, and your agency just sent a report full of green arrows. By…

What Does an LLM SEO Agency Actually Do? (And Why Traditional SEO Agencies Fail Here)
88 out of every 100 pages that get cited by AI assistants are invisible on the first page of google. That made you think about search visibility, right? Well things…

How LLMs Decide What to Cite (And Why Your Content Keeps Getting Ignored)
TL;DR Divyesh, CMO at Gumlet, asked ChatGPT for the best private video hosting platforms for SaaS companies. Three competitors appeared. Gumlet, which had better Google rankings, more backlinks, and a…

The No-BS Guide to Hiring a B2B SaaS SEO Agency (2026)
TL;DR You Paid for Rankings. You Needed Revenue. Here’s Why That Keeps Happening. You hired a well-reviewed agency. You signed a retainer. Six months later, your keyword rankings went up,…
