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For Marketing Leaders
AI Search Is on Your Plate. Here Is the Playbook.
You have a pipeline mandate. Leadership is asking about AI search visibility. Your current SEO agency may not have the answers. You need attribution, not experiments. Below are the five most common problems marketing leaders at B2B SaaS companies bring to us, written in your language.
VP Marketing
Head of Growth
Director of Marketing
CMO
Your World
We Know What You Are Dealing With
You are running a marketing function at a B2B SaaS company. Pipeline is the metric that matters. You have been handed AI search as a brief, maybe after the founder saw a competitor in ChatGPT, maybe because organic traffic is declining despite stable rankings, maybe because your CFO wants to know if GEO is actually working.
You need clarity on what to do, proof that it works, and numbers you can report upstream. Not another framework deck. Not another "AI is changing everything" blog post. Specific problems with specific solutions and measurable outcomes.
Pipeline
Demos
Attribution
CAC
Channel diversification
Leadership reporting
Budget justification
Competitive capture
Your Problems, Solved
Five Situations Marketing Leaders Bring to Us
Each use case includes the trigger, the root cause, the data that proves it is systemic, what we do about it, proof it works, and the CTA. Click through to the one that matches your situation.
P0
Trigger: Founder Slacks you after seeing a competitor in ChatGPT
"My Competitor Is Showing Up in ChatGPT and I Am Not"
The founder typed your category into ChatGPT. A competitor appeared first. Your brand was not mentioned. Now it is on your plate to fix. This is the most emotionally charged trigger for an inbound lead, and the most common way companies discover the AI visibility gap.
76% of marketers now consider AI visibility essential. Only 11% of domains are cited by both ChatGPT and Perplexity.
P0
Trigger: GSC shows impressions up, clicks down 20-40%
"My SEO Traffic Is Dropping but Rankings Are Fine"
Rankings have not changed. Impressions are stable or growing. But clicks are down 20% to 40% in the last six months. Leadership is asking why. Your SEO agency cannot explain it. The cause is AI Overviews intercepting clicks before users reach your site.
73% of B2B websites saw significant traffic losses between 2024 and 2025. Average 34% year-over-year decline.
P1
Trigger: CFO asks for ROI after a quarter of GEO activity
"I Cannot Show Leadership What LLM SEO Actually Moved"
You have been running AI search activity for a quarter. Citations may be growing. But when the CMO or CFO asks what it moved, you have no clean number to give. ChatGPT does not pass referrer data. GA4 shows it as direct traffic. The attribution gap is killing your budget.
64% of marketing leaders are unsure how to measure success in AI search.
P1
Trigger: Current agency says they do GEO. Citations have not moved in 6 months.
"Our SEO Agency Says They Do GEO but Nothing Has Moved"
You asked your current SEO agency about AI search six months ago. They said they do it. They added LLM SEO to your content briefs. Citations have not moved. You do not think they actually know what they are doing. The disillusionment is the strongest buying signal in our market.
The vast majority of SEO agencies have added GEO to their service list without changing methodology.
P2
Trigger: New product launch in 60-90 days. Google SEO plan in place. Zero AI presence.
"We Are Launching a New Product and Need AI Visibility Before Competitors"
Product launch coming. Google SEO strategy is ready. But buyers will ask ChatGPT about your category and you have zero AI presence. The citation window is competitive: only 3 to 4 brands get recommended per query. The first movers own it.
REsimpli achieved #1 ChatGPT recommendation within 90 days of starting their AI visibility sprint.
The Numbers
Data Points for Your Next Leadership Meeting
These are the stats that frame the AI search conversation for marketing leaders. Use them in your board deck.
73%
of B2B websites lost traffic in 2024-2025
Search Engine Land, 2026
4.4x
higher conversion from AI-sourced visitors
Semrush, 2025
~20%
of Gumlet's inbound revenue from AI discovery
DerivateX client data
#1
ChatGPT recommendation for REsimpli in 90 days
DerivateX client data
200M+
weekly active ChatGPT Search users
OpenAI, October 2025
64%
of marketing leaders unsure how to measure AI search
Averi, 2026
How We Help
Services That Address These Problems
GEO Agency
Full AI search visibility: audits, citation engineering, entity optimization, and ongoing tracking across ChatGPT, Perplexity, and Gemini.
Explore GEO →LLM SEO
The technical layer: prompt testing, citation tracking, content structured for AI retrieval, and cross-LLM visibility reporting.
Explore LLM SEO →SaaS SEO Agency
Full SEO with built-in AI visibility: strategy, content, technical SEO, link building. Google and AI search in one engagement.
Explore SEO service →
Not a Marketing Leader?
Find Your Role
For Founders
You typed your category into ChatGPT. A competitor showed up. You want to own that space before someone better-funded does.
View founder use cases →For SEO Teams
Your Google rankings are strong but you are invisible in AI tools. The CMO wants AI search layered into your existing program.
View SEO team use cases →For Agencies
Your clients are asking about LLM SEO. You want to expand retainers with AI search services without hiring specialists.
View agency use cases →
Start Here
See Where Your Brand Stands in AI Search
We will run your brand through 50+ buyer prompts across ChatGPT, Perplexity, and Gemini. You get a baseline score, competitor comparison, and actionable next steps you can present to leadership.
AI visibility baseline
Competitor comparison
Board-ready insights
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