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Apoorv Founder, DerivateX
While You Wait

Three reads I would actually send a friend.

If you want to come into the call already in the conversation, start here.

Essay

The Bland Tax

The original essay that named the cost of brand sameness in AI search. The argument the diagnostic is built on top of.

Read on Found on AI Research

Princeton GEO paper, in plain English

The KDD 2024 paper that proved distinctive vocabulary boosts AI citation rates by up to 40%, translated for marketing leaders.

Read on the blog Field Guide

47 phrases making B2B SaaS invisible

A field-stripped list of the exact category-collapsing phrases the Bland Tax Diagnostic checks for. Free, useful, uncomfortable.

Read the list

The good part starts when we talk.