Privacy Policy

1. Introduction

Derivate X (“Company,” “we,” “us,” or “our”) operates https://derivatex.agency and related publications including Found on AI and AI Search Insights (collectively, the “Services”).

We are committed to protecting your privacy and handling your personal data transparently and responsibly.

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Company Information

Legal Name: Derivate X
Registered Address:
677, 1st Floor, 156A, 27th Main, 13th Cross Rd, 1st Sector, HSR Layout, Bengaluru, Karnataka 560102, India

Privacy Contact Email: hello@derivatex.agency

We do not currently have a designated Data Protection Officer.

3. Scope

This Privacy Policy applies to:

• Visitors of our website
• Prospective clients submitting inquiries
• Newsletter subscribers
• Clients engaging our services
• Users interacting with our content, reports, frameworks, or resources

4. Information We Collect

4.1 Information You Provide

When you submit forms, book calls, or subscribe, we may collect:

• Full name
• Work email address
• Phone number
• Company name
• Website URL
• Competitor URLs
• Free-text responses
• Calendly booking data
• Newsletter subscription information
• Payment information (when enabled in the future)

If payments are processed in the future, they will be handled by third-party payment processors such as PayPal or other secure providers. We do not store full credit card details.

4.2 Automatically Collected Data

When you use our website, we may automatically collect:

• IP address
• Device type
• Browser type
• Operating system
• Pages visited
• Time spent on pages
• Referral source
• Interaction data

This data may be collected via:

• Google Analytics (GA4)
• Microsoft Clarity
• Facebook Pixel
• LinkedIn Insight Tag
• Bing Webmaster Tools
• Google Search Console

4.3 Newsletter & Publication Data

If you subscribe to:

• Found on AI
• AI Search Insights

We may collect your name, email address, open behavior, click behavior, and engagement data via platforms including Substack and Beehiiv.

5. How We Use Your Information

We use personal data to:

• Respond to inquiries
• Schedule consultations
• Deliver SEO and AI visibility services
• Improve our website and content
• Analyze marketing performance
• Send newsletters and reports
• Process payments (when enabled)
• Comply with legal obligations

We do not sell your personal data.

6. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, we process personal data under the following legal bases:

• Consent
• Contractual necessity
• Legitimate interests (marketing, analytics, service improvement)
• Legal compliance

7. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect
• Request deletion of your personal information
• Request correction of inaccurate data
• Opt out of sale or sharing of personal data

We do not sell personal information.

To exercise your rights, email hello@derivatex.agency.

8. Children’s Privacy

Our Services are not directed toward individuals under 18. We do not knowingly collect personal data from minors.

If we learn that personal data from a minor has been collected, we will delete it promptly.

9. Data Retention

We retain personal data only as long as necessary to:

• Fulfill the purposes outlined in this policy
• Provide ongoing services
• Comply with legal obligations

Lead form data may be retained for business development purposes. Client data is retained for the duration of the engagement and reasonable archival periods thereafter.

Analytics data retention depends on third-party platform settings.

10. Cookies and Tracking

Our website may use cookies and similar technologies for:

• Analytics
• Performance measurement
• Marketing attribution

These may be deployed via third-party services including Google, Meta, LinkedIn, and Microsoft.

You may disable cookies in your browser settings. However, some features may not function properly.

11. AI and Data Processing

As part of our AI SEO services, we may use AI tools (including but not limited to large language models) for:

• Analysis
• Content structuring
• Research
• Strategic insights

We do not intentionally use client confidential data to train public AI models. Data shared with AI systems is used solely for service delivery purposes.

12. Data Controller and Processor Roles

For website visitors and marketing data, Derivate X acts as the Data Controller.

For client engagements where we access analytics accounts or marketing systems, Derivate X acts as a Data Processor on behalf of the client, who remains the Data Controller of that data.

Client-specific processing obligations may be governed by separate service agreements.

13. Data Sharing

We may share data with:

• Analytics providers
• CRM providers
• Newsletter platforms
• Payment processors
• Scheduling platforms (e.g., Calendly)
• Internal collaboration tools (Slack, Notion, Asana)

All third parties are required to maintain appropriate security measures.

We do not sell personal information.

14. International Data Transfers

Because we operate from India and serve clients globally, your information may be transferred across borders.

Where required, we rely on appropriate safeguards including:

• Standard contractual clauses
• Contractual agreements with service providers

15. Data Security

We implement reasonable technical and organizational measures to protect personal data against:

• Unauthorized access
• Alteration
• Disclosure
• Destruction

However, no method of transmission over the internet is completely secure.

16. Your Rights

Depending on your location, you may have rights to:

• Access your personal data
• Correct inaccurate information
• Delete your data
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent

To exercise your rights, contact: hello@derivatex.agency

17. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of third-party websites.

18. Changes to This Policy

We may update this Privacy Policy periodically.

Changes will be posted on this page with an updated “Last Updated” date.

Continued use of our Services after changes constitutes acceptance of the revised policy.

19. Contact Us

If you have any questions regarding this Privacy Policy, contact:

Derivate X
677, 1st Floor, 156A, 27th Main, 13th Cross Rd,
1st Sector, HSR Layout, Bengaluru, Karnataka 560102, India

Email: hello@derivatex.agency