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Your Buyers Search Google. They Also Ask ChatGPT. We Build Visibility on Both.
DerivateX is a B2B SaaS SEO and GEO agency. We build compounding organic growth on Google and deliberate AI search visibility simultaneously, because your buyers are already using both to shortlist vendors.
Gumlet
~20%
of inbound revenue attributed to AI discovery
REsimpli
#1
CRM in ChatGPT for real estate investors, 90 days
Verito
Full
SEO + GEO engagement for niche managed IT
The Two-Channel Advantage
Google SEO and AI Search Visibility From One Engagement
Most agencies handle Google SEO. None of them build deliberate AI search visibility in the same engagement. We do both because the two channels share infrastructure and compound each other.
Channel 1
SaaS SEO (Google)
Over 70% of B2B buyers start their research on Google. Strong organic presence compounds: content that ranks in month three keeps generating pipeline in year three without additional spend. We build for the SaaS buyer journey specifically: hub-and-spoke architecture, comparison and alternative pages, product-led content, and technical SEO for JavaScript-heavy SaaS stacks.
Full details →
Channel 2
GEO / AI Search
Your buyers are also asking ChatGPT, Perplexity, and Gemini for vendor recommendations before they open a browser tab. Most SaaS brands appear there accidentally, with inaccurate product descriptions. We make AI search visibility deliberate through Citation Engineering: a published methodology for engineering the citations, content, and entity signals that make LLMs recommend your brand.
Full details →Why they compound: Content built for topical authority on Google is structured to earn AI citations. Link building that raises domain authority strengthens the entity signals LLMs use. Technical SEO that makes Google crawlable also makes Perplexity retrievable. The two channels share infrastructure, which is why building them together is more efficient than running two separate programs.
Services in Full
Three Service Hubs. One Integrated Engagement.
Every engagement combines these three hubs. Each hub has dedicated sub-pages for deeper reading. Here is what each covers, what you receive, and the proof behind it.
Hub 1
SaaS SEO
Full-stack organic search built for the B2B SaaS buyer journey. Not traffic optimization. Pipeline optimization. Every deliverable moves buyers from category awareness to demo request.
Most SaaS SEO programs generate traffic that does not convert: wrong keywords, wrong content format, wrong measurement. We fix the foundation and build for revenue.
What You Receive
- ICP analysis and keyword architecture (TOFU/MOFU/BOFU)
- Technical SEO audit and ongoing fixes
- 4 to 12 pieces of content per month (varies by tier)
- 4 to 8 link placements per month (DR 40 to 80+)
- On-page optimization of existing pages
- Monthly pipeline attribution report
Proof: Gumlet's organic program runs alongside their GEO engagement. The SEO foundation accelerates AI citation: AI tools heavily reference top-ranking web content, so both channels compound from the same work.
Full SaaS SEO details →Hub 2
GEO / AI Search Visibility
Engineering deliberate AI search visibility. Making your brand the citation in ChatGPT, Perplexity, Gemini, and Claude when buyers ask questions in your category. Not accidental presence. Not "AI-ready content." Engineered through Citation Engineering, entity optimization, and weekly AI Visibility Score (AVS) tracking.
DerivateX coined Citation Engineering and the AI Visibility Score (AVS). Both are published methodologies, not a vendor-locked black box. Clients leave with a measurement system they own.
What You Receive
- AI Visibility Audit: 50+ buyer prompts across 4 platforms
- Baseline AVS score (0 to 100) with competitor benchmarks
- Citation Engineering: comparison pages, entity schema, /llm-info/
- Third-party placements on AI-sampled sources
- Weekly AVS tracking every Monday
- Pipeline attribution: AI-sourced sessions to CRM demo requests
Gumlet: 20% of inbound revenue attributed to AI discovery. 137+ tracked citations. Every percentage point has a source, a session, and a pipeline record. REsimpli: #1 CRM recommended in ChatGPT for real estate investors, from zero citations to category default in 90 days.
Full GEO details →Hub 3
LLM SEO
The full LLM SEO stack: Citation Engineering combined with dedicated measurement infrastructure. For marketing leads whose primary question is "how do we build AI search as a revenue channel, not just manage citations."
Everything in GEO, plus a dedicated measurement program tracking AVS weekly with pipeline attribution in every monthly report.
What You Receive
- Everything in GEO engagement
- Dedicated AVS measurement program
- Weekly citation tracking with pipeline attribution
- Monthly board-ready AI search performance report
How Every Engagement Works
90-Day Sprints. Two Channels. One Report.
Every DerivateX engagement runs in 90-day sprints. Google SEO and GEO run simultaneously from the same content infrastructure. Here is what happens when you say yes.
Stage 1: Days 1 to 30
Audit
Technical SEO audit and AI Visibility Audit run in parallel. You receive: technical issue log with severity ratings, baseline AVS score across all four AI tools, competitor share-of-voice, and source analysis.
Stage 2: Days 15 to 45
Roadmap
Prioritized content roadmap, link building plan, and Citation Engineering roadmap. All ordered by pipeline impact. Reviewed and approved before a single piece of content is written.
Stage 3: Days 30 to 90
Build
Content production, technical fixes, link placements, entity optimization, schema implementation. Both channels running simultaneously from shared infrastructure.
Stage 4: Ongoing
Measure and Report
Bi-weekly sprint updates. Monthly attribution reports mapping both channels to inbound sessions, demo requests, and pipeline. AVS tracked every Monday. Both channels in one report.
Timeline Expectations (Honest)
- Google SEO: meaningful traffic improvements in 90 to 180 days; pipeline attribution in 120 to 270 days
- GEO: citation increases measurable in 60 to 90 days; AI-attributed pipeline in 90 to 180 days
90-day initial sprint. Month-to-month after. No lock-in. Client owns all content, links, and measurement data. See pricing and engagement tiers →
See Where You Stand
Find Out Where You Stand on Google and in AI Search
We review your organic footprint and run a live AI entity audit showing exactly where your brand appears in ChatGPT and Perplexity today. One call. Both channels.
Proof
What We Did. What Changed. How It Was Measured.
Every number has context. Not testimonials. Proof records: what we built, what changed, and how it connects to pipeline.
Gumlet · Video Infrastructure
From Inconsistent AI Presence to 20% of Inbound Revenue
Appeared in AI search inconsistently, with inaccurate product descriptions and no attribution path from AI discovery to pipeline.
What We Built
Rebuilt AI citation footprint using Citation Engineering. Structured category content for AI retrieval. Cross-LLM measurement tied to their CRM.
~20%
Revenue from AI discovery
137+
Tracked citations
150+
Commercial queries, top 3
REsimpli · Real Estate CRM
#1 CRM in ChatGPT in 90 Days
Absent from ChatGPT recommendations. Competitors were being cited. REsimpli was not.
What We Built
Citation Engineering targeting real estate investor CRM queries. Authority placements on ChatGPT-sampled sources. Entity optimization so ChatGPT described the product accurately.
#1
ChatGPT recommendation
90d
To category dominance
+54%
AI-referred sessions
Verito · Managed IT for Tax Firms
Full SEO + GEO Build for Niche B2B SaaS
Needed to own a specific niche: cloud hosting and managed IT for tax and accounting firms. Low search volume but extremely high deal values.
What We Built
Complete content architecture targeting every stage of the tax firm IT buyer journey. Service pages, comparison content, and use-case pages. AI visibility optimization from day one to capture emerging search behavior in this niche.
Full
SEO + GEO engagement
Niche
Category ownership
Right Fit
Who This Is For. And Who It Is Not.
Good fit
- B2B SaaS marketing lead, head of growth, or founder at $5M+ ARR
- Has product-market fit and an existing inbound program
- Hearing buyers say "I found you on ChatGPT" but unable to reproduce or attribute it
- Running SEO that generates traffic but not demos
- Wants to own AI search citation share before a competitor does
Not a fit
- Pre-revenue or pre-PMF: SEO compounds existing traction, it does not create initial market validation
- B2C, ecommerce, or local services
- Expecting results in 30 days
- Looking for rankings and traffic disconnected from demos and revenue
- Unwilling to invest in real content and authority assets
What Only DerivateX Does
Five Things No Other Agency Offers
Every agency on your shortlist does good SEO work. The difference is what happens beyond Google. These capabilities are unique to DerivateX.
Documented AI Revenue Attribution
Gumlet's 20% of inbound from AI is a pipeline metric tied to CRM records. Not traffic. No other agency publishes this.
Named GEO Methodology
Citation Engineering is published, explained step by step, and the same process runs on every engagement.
Weekly AVS Tracking
0 to 100 metric calculated every Monday across all four AI tools. Reportable to a CFO.
Both Channels From One Engagement
Not a separate GEO retainer. Not an add-on. One engagement, shared infrastructure, compound results.
Founder-Led at the Right Stage
$5M+ ARR companies need the founder involved in the work, not a junior team. Apoorv is on every account.
Start Here
Most SaaS Companies on Our Shortlist Are Invisible in AI Search Right Now
That window closes as soon as a competitor invests deliberately. Find out where you stand on Google and in AI search today.