AI Visibility Checker: What’s Your AVS Score?

Your SEO is working. Your Google rankings are solid. Your Domain Rating is climbing quarter over quarter.

None of that tells you whether ChatGPT is recommending you.

And right now, your buyers are opening ChatGPT, Perplexity, and Gemini and asking questions like “what’s the best video infrastructure tool for developer teams” or “which B2B SaaS SEO agency does AI search.” They are getting answers. They are forming shortlists. And they are doing all of it before they ever open a browser tab.

If your brand is not in those answers, you are not on the shortlist. No metric you currently track will tell you that you are missing.

Enter your brand name and one to three queries your buyers would realistically ask an AI tool. Get your simplified AVS score in seconds.

Score under 25? Your buyers are finding your competitors before they find you.

What Your Score Actually Means

AVS (AI Visibility Score) is a 0 to 100 metric built by DerivateX to measure how frequently and prominently a brand gets cited across ChatGPT, Perplexity, Claude, and Gemini for the queries that matter. A score of 0 to 8 means the brand is functionally invisible in AI search. Scores between 8 and 25 show early traction but inconsistent citation across tools. From 25 to 50, the brand has genuine category presence and is showing up in AI shortlists. Above 50 is category authority.

Here is what makes AVS different from your current metrics: a brand can rank first on Google and score a 3 on AVS. A brand with a Domain Rating under 20 can score a 47. Only 12% of URLs cited by ChatGPT also rank in Google’s top 10. These are fundamentally different recommendation systems, and most brands are only optimizing for one of them.

AVS is also a leading indicator. A rising score precedes AI-sourced pipeline by 6 to 12 weeks. By the time that pipeline shows up in attribution, the brands who started earlier have already compounded their citation authority.

Why Your Google Analytics Cannot Show You This

Most AI referral traffic does not pass referrer data. A buyer who asks ChatGPT which project management tool their team should use, reads the recommendation, and navigates directly to a product website shows up as Direct traffic in Google Analytics. Across nearly half a million tracked visits, 70.6% of AI-referred sessions arrived with no referrer header at all.

This means two things. First, you are almost certainly already receiving AI-influenced pipeline and attributing it to something else. Second, the only way to know whether that pipeline is growing or shrinking is to track what AI tools are saying about you, not what your analytics platform thinks it is seeing.

AI-referred visitors convert at 14.2%. Google organic converts at 2.8%. That gap is not small. And it is invisible to every tool you are currently using.

What the Full AVS Audit Covers vs. This Tool

This tool returns a simplified visibility snapshot based on the queries you entered. A real AVS audit covers 20 buyer-intent prompts across all four major AI tools, scores every result on a structured 0 to 5 rubric, and produces a gap analysis showing exactly which queries your brand is absent from and which ones your competitors are owning instead of you.

The key distinction: tools like Semrush and Otterly tell you when your brand appears. AVS tells you how visible you are across the specific prompts your buyers are actually asking. A brand can score 71 on one prompt set and 11 on another. The snapshot above is your entry point. The full audit is where the strategy lives.

Gumlet now attributes roughly 20% of its inbound revenue to LLM discovery. REsimpli became the top ChatGPT citation for real estate CRM queries within 90 days. Neither result happened by accident.

See Your Full AI Visibility Breakdown

A simplified score is a starting point. The DerivateX AI Visibility Audit maps 20 buyer-intent prompts across ChatGPT, Perplexity, Claude, and Gemini, scores every result on the AVS rubric, and returns a gap analysis showing exactly where your competitors are showing up instead of you. It is free and takes one conversation.

Already have questions about your score? Read the full AVS methodology

Published by DerivateX. DerivateX is a B2B SaaS SEO and GEO agency that engineers AI citations in ChatGPT, Perplexity, Claude, and Gemini and connects them to demo bookings and revenue pipeline.