How We Boosted Madpackers' Organic Traffic by 400% in Just 4 Months

What is Madpackers?

Madpackers Hostels is more than just a place to stay. It’s a movement:

Founded in 2014
15+ locations across India
Mission: Inspire solo travel for 18-30 year olds
Known for: Unique vibe and amazing guest experiences

The Challenge: Great Hostels, Invisible Online

Despite their popularity among travelers, Madpackers faced a big problem online:

Less than 5,000 monthly organic visitors
Most bookings came through third-party sites
No real SEO strategy or content plan
Hard to find in Google searches (unless you knew their name)

The Goal: Make Madpackers as Visible Online as They Are in Real Life

Madpackers asked us to:

Boost non-branded organic traffic
Improve keyword rankings
Increase leads from their own website

Our Game Plan: SEO Makeover in 4 Steps

1. Fix the Foundation (25% of effort)

Set up proper tracking (Google Analytics and Search Console)
Improved website structure and speed
Made sure Google could easily understand each page

2. Speak Google’s Language (30% of effort)

Researched keywords travelers use to find hostels
Rewrote website content to include these keywords naturally
Created new pages targeting high-potential search terms

3. Become a Travel Resource (25% of effort)

Wrote helpful articles about traveling in India
Created city guides for each Madpackers location
Made sure all new content was both useful for travelers and good for SEO

4. Build Online Friendships (20% of effort)

Got other travel websites to link to Madpackers
Shared Madpackers’ expert travel knowledge on other sites
Increased the site’s authority in Google’s eyes

The Results: From Invisible to Unmissable in 4 Months

Metric	Before	After	Growth
Monthly Organic Visitors	< 5,000	25,000	400% ↑
Keywords Ranking in Google	210	3,286	1,465% ↑
Referring Domains	Not provided	Significant increase	↑↑↑

The CEO’s Take

They take time and effort to truly understand their partners’ needs and create a strategy accordingly. I like working with them because of their honest work ethic,punctuality, and diligence. Would definitely recommend them to anyone looking to harness the power of non-linear marketing, growth hacking, and a holistic digital strategy.
Mayank Sahai, CEO, Madpackers

Key Lessons: What Made This Work?

Fix the Basics: Good SEO starts with a well-built website
Know Your Audience: We focused on words and topics travelers care about
Be Helpful: Creating useful content brings in visitors and builds trust
Make Friends: Links from other respected sites boost your own reputation
Track Everything: You can’t improve what you don’t measure

Want These Results for Your Business?

Madpackers went from being hard to find online to being a go-to resource for travelers in India. We can help your business shine online too!

Ready to grow your online visibility? Let’s talk about your SEO gameplan!