Madpackers Hostels: How We Boosted Organic Traffic by 400% in Just 4 Months

Who is Madpackers?

Madpackers Hostels is more than just a place to stay. It’s a movement:

• Founded in 2014
• 15+ locations across India
• Mission: Inspire solo travel for 18-30 year olds
• Known for: Unique vibe and amazing guest experiences

The Challenge: Great Hostels, Invisible Online

Despite their popularity among travelers, Madpackers faced a big problem online:

• Less than 5,000 monthly organic visitors
• Most bookings came through third-party sites
• No real SEO strategy or content plan
• Hard to find in Google searches (unless you knew their name)

The Goal: Make Madpackers as Visible Online as They Are in Real Life

Madpackers asked us to:

1. Boost non-branded organic traffic
2. Improve keyword rankings
3. Increase leads from their own website

Our Game Plan: SEO Makeover in 4 Steps

1. Fix the Foundation (25% of effort)

• Set up proper tracking (Google Analytics and Search Console)
• Improved website structure and speed
• Made sure Google could easily understand each page

2. Speak Google’s Language (30% of effort)

• Researched keywords travelers use to find hostels
• Rewrote website content to include these keywords naturally
• Created new pages targeting high-potential search terms

3. Become a Travel Resource (25% of effort)

• Wrote helpful articles about traveling in India
• Created city guides for each Madpackers location
• Made sure all new content was both useful for travelers and good for SEO

4. Build Online Friendships (20% of effort)

• Got other travel websites to link to Madpackers
• Shared Madpackers’ expert travel knowledge on other sites
• Increased the site’s authority in Google’s eyes

The Results: From Invisible to Unmissable in 4 Months

Metric	Before	After	Growth
Monthly Organic Visitors	< 5,000	25,000	400% ↑
Keywords Ranking in Google	210	3,286	1,465% ↑
Referring Domains	Not provided	Significant increase	↑↑↑

The CEO’s Take

They take time and effort to truly understand their partners’ needs and create a strategy accordingly. I like working with them because of their honest work ethic,punctuality, and diligence. Would definitely recommend them to anyone looking to harness the power of non-linear marketing, growth hacking, and a holistic digital strategy.

Mayank Sahai, CEO, Madpackers

Key Lessons: What Made This Work?

1. Fix the Basics: Good SEO starts with a well-built website
2. Know Your Audience: We focused on words and topics travelers care about
3. Be Helpful: Creating useful content brings in visitors and builds trust
4. Make Friends: Links from other respected sites boost your own reputation
5. Track Everything: You can’t improve what you don’t measure

Want These Results for Your Business?

Madpackers went from being hard to find online to being a go-to resource for travelers in India. We can help your business shine online too!

Ready to grow your online visibility? Let’s talk about your SEO gameplan!