Overview

Client: Clicky Signature – AI-Powered Email Signature Generator

Objective: Build a strong SEO foundation, create a 3-month content plan, and get the site indexed on Google

Timeline: One week

Results: Indexed on Google, structured SEO plan, optimized website architecture

Clicky Signature, a growing SaaS product in the email signature space, had a big problem: despite a well-designed website, they weren’t showing up on Google—not even for branded searches like “Clicky Signature.” With no previous SEO experience, they needed a partner to audit their site, create a foundational SEO plan, and help them appear on Google.

In just one week, Derivate X completed an in-depth SEO audit, resolved technical issues, and set up a content plan that would guide Clicky Signature’s SEO strategy for the next three months.

The Challenge: Zero Visibility on Google

When Clicky Signature approached us, their site was struggling with multiple SEO issues:

Poor Structure and Navigation: The website’s layout made it hard for search engines to understand and index the content.
Missing Technical Foundations: From schema markup to heading hierarchy, key technical elements were missing or misconfigured.
No Indexed Presence: Clicky Signature wasn’t showing up on Google, even for branded searches, resulting in a major loss of potential visibility.

These issues meant that Clicky Signature’s impressive product wasn’t reaching potential users who might search for them online.

Our Approach: An SEO Foundation Built in Just 1 Week

To tackle these challenges quickly and efficiently, we created a 3-part strategy:

Comprehensive SEO Audit and Technical Fixes

We began with an in-depth audit, covering all SEO essentials:

Navigational and Heading Structure: We revamped the site’s structure, ensuring it followed a logical hierarchy that both search engines and users could understand.
Schema Markup and Content Relevance: We implemented schema markup to make key information more accessible to Google, while adjusting headings and page structure to better match Clicky Signature’s target keywords.
Resolving Indexing Issues: Addressing search console errors and updating the robots.txt file ensured that Google could access, understand, and index the site quickly.

Keyword-Driven Content Plan for Sustained Growth

Based on keyword research, we created a 3-month content roadmap tailored to each stage of the funnel—top, middle, and bottom. This plan included topics that would not only increase Clicky Signature’s visibility but also engage users at each stage of their journey, from awareness to conversion.

Sample Content Ideas:

TOFU (Top of the Funnel): “How to Make Your Emails Stand Out in a Crowded Inbox,” “Top 5 Mistakes You’re Making with Your Email Signatures”
MOFU (Middle of the Funnel): “How Email Signatures Increase Conversions: Real Results from Real Businesses”
BOFU (Bottom of the Funnel): “Why Clicky Signature Is the Best Email Signature Tool for Your Business”

Setting Up Clicky Signature’s Google Presence

Our primary goal was to make sure Clicky Signature appeared on Google, especially for branded searches. By the end of the week, we saw immediate results: the website was indexed and visible, achieving our initial objective.

The Results: Indexed, Structured, and Ready for Growth

In just one week, Clicky Signature went from virtually invisible on Google to having a structured, SEO-friendly foundation with a clear path forward. Here’s what we achieved:

Immediate Google Indexing: Clicky Signature’s site was successfully indexed, allowing users to find the brand for the first time through branded searches.
Organized and Optimized Website Structure: With technical fixes in place, Clicky Signature’s site was now easily navigable and optimized for both search engines and users.
Actionable 3-Month Content Plan: The roadmap we developed gave Clicky Signature a focused plan to capture and convert search interest, positioning them as a valuable resource in the email signature space.

Content Plan Overview (3-Month Roadmap)

Funnel Stage	Content Focus	Example Topics
TOFU	Awareness – General Information & Tips	How to Make Your Emails Stand Out, Why Email Signatures Matter
MOFU	Consideration – Deep Dives & Comparisons	How Email Signatures Increase Conversions, CTA Tips
BOFU	Conversion – Product-Specific & How-To Guides	How to Use Clicky Signature, Benefits of Clicky Signature for Businesses

Conclusion: A Foundational SEO Transformation in Just One Week

Derivate X’s work with Clicky Signature is a testament to the power of a focused, foundational SEO approach. In just one week, we transformed Clicky Signature’s website from an unindexed, hard-to-navigate site into a structured, searchable online presence with a clear content strategy for sustained growth.

Looking to get your SaaS company indexed and visible on Google? Derivate X can provide the strategic SEO foundation you need for rapid growth.

Get Your SEO Foundation Today