How We Took Kroto from 3.5K to 326K Impressions—Without Paid Backlinks

The Backstory

When Kroto came to us, they had a great product—a platform that helps teams create product videos and documents insanely fast.

What they didn’t have? Visibility.

From July 2024 to August 27, 2024, they were sitting at 3.48K total impressions and just 408 clicks. They knew their potential audience was out there, but they weren’t getting in front of them.

That’s where we stepped in.

Fast forward six months to February 2025: 326K total impressions, 3.8K clicks, and ranking at an average position of 15.1—all without a single paid backlink.

If we zoom in on just the last three months, Kroto generated 220K impressions and 2.43K clicks.

Here’s how we did it. 👇

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The SEO Playbook: What Moved the Needle?

1. We Built an SEO Content Machine (How-To Guides + Embedded Videos)

Rather than writing random blogs, we went all-in on high-intent, how-to guides—content that users were actively searching for.

• We identified key tutorial-based keywords and structured guides around them.
• Kroto videos were embedded inside each guide, ensuring every visitor saw the product in action.
• This not only increased traffic but also drove product awareness and engagement.

📌 Example topics:

• How to Add Subscript in Google Docs
• How to Change Margins in Google Docs
• How to Add Dates in Google Sheets

(Yes, these seem simple—but they drive thousands of targeted visits. And every visitor sees Kroto’s product in action.)

2. Full Technical SEO Overhaul

The backend had issues. We fixed them all:

• Fixed all Google Search Console errors (crawl issues, indexing problems, etc.).
• Implemented schema markup to help Google understand and rank content better.
• Optimized robots.txt & feed setup to ensure proper crawling and indexing.
• Basic on-page SEO improvements (meta tags, internal linking, etc.).

This wasn’t just about creating content—it was about making sure Google saw and ranked the content properly.

3. We Trained the Founder on SEO Writing

Kroto didn’t have an in-house writer, and they didn’t want to outsource content. So, we trained their founder on how to write SEO-optimized how-to guides.

• Multiple calls to refine structure, keyword placement, and formatting.
• A step-by-step guide on writing for search intent.
• Ongoing feedback loops to tweak content for better ranking.

(Yes, it took time. But once they got it, they ran with it—and the results speak for themselves.)

4. Communication & Execution: Weekly & Monthly Updates

We didn’t just send recommendations and hope for the best.

• Slack was our main channel. We shared weekly progress updates every Monday.
• A detailed SEO report was sent on the first Monday of every month.
• All technical fixes were implemented by Kroto’s team under our supervision.

This ensured alignment, speed, and execution.

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The Results: What Changed?

📈 From 3.5K to 326K impressions in six months.

📈 From 408 clicks to 3.8K clicks.

📈 No paid backlinks. Just smart content + technical SEO.

Oh, and this didn’t just drive traffic—it got people talking.

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The Word-of-Mouth Factor: Inbound Leads from 100xVC & LinkedIn

Rose Kamal Love, the founder of Kroto was so happy with the results that he shared a message about us in his private investor’s (100xVC) alumni WhatsApp group.

🎯 This single message led to 10 meetings booked.

On top of that, he left a LinkedIn testimonial:

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Final Takeaway: SEO Isn’t Just About Rankings—It’s About Business Impact

Most people focus on rankings. We focus on results.

With zero paid backlinks, just content, technical SEO, and execution, Kroto’s search presence exploded.

📌 More traffic. More visibility. More inbound interest.

Want your SaaS company to turn SEO into an inbound lead machine?

📩 Book a Strategy Call

🚀 Let’s make SEO work for you. Before your competitors figure this out.