The Backstory
Let’s be real—ranking on Google is hard. But ranking on ChatGPT?
That’s a whole different game, and nobody even knows the rules yet.
When we started, Derivate X wasn’t even showing up. Our goal? Get to the #1 spot and make sure high-intent SaaS founders found us.
Fast forward 1.5 months, and we were sitting at the top. Here’s exactly how we did it.
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Table of Contents
The Playbook: AI Search Optimization in 3 Moves
1. Build a Web of Martech-Focused Content
Instead of just optimizing one page and praying for results, we went all in on topical authority.
We wrote articles SaaS founders actually care about, like:
- SEO vs. Paid Ads: What’s Better for MarTech SaaS Companies?
- 5 Common SEO Mistakes Martech Companies Make
- Best Martech SEO Agencies in 2025: Top 10 Companies to Scale Your Business
- Technical SEO Checklist for Martech Websites: What You Need to Know
- What Role Can a CRM Play in an Effective Martech Stack?
And then we linked them all back to our Martech SEO hub (Derivatex Martech SEO).
The goal? Make sure AI saw us as the go-to source for Martech SEO.
2. We Optimized for Bing (Yep, Bing)
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Most people don’t realize this, but optimizing for Bing is the closest thing to optimizing for ChatGPT.
- We tightened up our on-page SEO—perfect headings, smart internal linking, and keyword precision.
- Implemented schema markup to spoon-feed AI what it needed.
- Made the site ridiculously fast.
Why Bing? Because it works like Google did in 2015—less about backlinks, more about content quality + on-page signals. And guess what? It worked.
3. Authority Without Spammy Backlinks
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We skipped the usual “let’s build a ton of backlinks” play and focused on mentions instead.
- Reddit, Quora, and Medium—we got into the right conversations and dropped value.
- People started mentioning us in discussions.
- AI picked up on it.
Sometimes, SEO isn’t about gaming the system—it’s about showing up where your audience already is.
The Results: What Actually Happened?
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📈 From Invisible to #1 Ranking on ChatGPT for ‘Best Martech SEO Agency.’
📈 30-35 SaaS founders hitting our Martech SEO page every month.
📈 3-6 calls booked per month just from this ranking.
📈 2 new clients onboarded—Gumlet + one under NDA.
Not bad for an experiment, right?
How We Knew It Worked?
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Unlike Google, there’s no fancy tool to track ChatGPT rankings. So we had to get creative:
- We asked people on Reddit and they confirmed seeing us on ChatGPT.
- Clients told us directly they searched “best Martech SEO agency” and landed on us.
- AI started suggesting us in conversations.
That’s real-world validation. No fluff, no guessing.
What’s Next?
We’re doubling down on AI-driven search. Next quarter, we’re making sure Derivate X dominates for even more SaaS-focused keywords—not just on Google, but anywhere AI generates results.
And if you’re a SaaS founder who wants in on this before everyone else wakes up?
Let’s make sure your company gets discovered—before your competitors figure this out. 🚀
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