How Gumlet Optimized For AI Search & Future Proofed SEO

The Challenge: SEO is Changing And Gumlet Needed to Stay Ahead

Traditional SEO is no longer enough.

Google’s AI powered search and ChatGPT driven queries are reshaping how websites get discovered. SaaS brands relying solely on classic SEO tactics are at risk of losing long-term organic growth opportunities.

Gumlet, a Vimeo alternative and video infrastructure SaaS, saw this shift early and wanted to future-proof their brand for the next era of search.

Last 28 Days of Gumlet’s Traffic from ChatGPT

The problem?

No presence in AI search. Gumlet was missing from Google’s AI-powered search results & ChatGPT-generated answers.
Unstructured content. Most of the content was ToFu (Top-of-Funnel) which is great for traffic, but barely driving leads.
No clear AI SEO strategy. Their site wasn’t optimized for how AI driven search engines process and present content.

So, we stepped in.

The AI SEO Strategy: How We Positioned Gumlet for AI Search Growth

1. AI Search Visibility Optimization

To ensure Gumlet’s website was readable and indexable by AI search engines, we optimized content structure, topic relevance, and query intent alignment.

Designed new content clusters to match AI search behavior.
Built strong internal linking structures to boost topical authority.
Prioritized ChatGPT search optimization to get Gumlet featured in AI generated results.

Early Impact: Within one month, Gumlet started appearing in 1 out of 50 AI generated results for the targeted queries.

2. Technical SEO Enhancements

While schema markup alone doesn’t drive AI mentions, it plays a critical role in search relevance and context.

Implemented structured data (Product schema for pricing & feature pages, Organization schema, and Reviews schema).
Fixed content gaps that were preventing AI engines from associating Gumlet with relevant searches.
Optimized site structure & URL hierarchy for better AI search readability.

These optimizations helped search engines understand Gumlet’s relevance, boosting its AI discoverability.

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3. Competitive SEO Benchmarking

AI search optimization is new—there’s no playbook.

So, we reverse-engineered competitors already ranking in AI-generated answers:

Identified what made their content “AI friendly.”
Mapped content gaps to align with AI search intent.
Structured Gumlet’s brand for AI driven search prompts.

Result: We went from 0% to 30% AI-generated mentions in just 1.5 months for the targeted queries.

4. AI-Driven Content Strategy

We didn’t just create content—we structured it for AI first search.

Developed a topical mapping strategy with Gumlet’s team.
Created new content while revamping existing pages.
Designed internal linking clusters to strengthen topic authority.

This approach positioned Gumlet’s content for better indexing, faster recognition, and AI driven search visibility.

The Results: AI Search Adoption in Just 1.5 Months

Organic Traffic Increase for Gumlet LLM SEO Case Study — AFTER

📈 Gumlet’s AI search mentions jumped from 0% to 30% for targeted queries.
📈 Total clicks increased from 167K → 178K
📈 Impressions grew from 11.7M → 12.9M
📈 Avg. position improved from 19.4 → 17.5
📈 AI-generated mentions started appearing in Google & ChatGPT results.

🚀 While LLM SEO is still evolving, Gumlet is already ahead of the curve.