How We Migrated Fable’s Website Without Losing SEO Rankings

The Challenge

Fable, an AI-powered interactive demo platform, was shifting from sharefable.com to fable.software. While migrations can often cause a dip in traffic and rankings, our goal was to ensure zero disruption while fixing SEO errors and improving site architecture.

Before we started, Fable’s SEO stats were:

Clicks: 522
Impressions: 133K
CTR: 0.4%
Avg. Position: 38.6

This is the organic growth of Fable software as per Google Search Console

We had 2 months (Oct 23, 2024 – Dec 23, 2024) to execute a smooth migration, revamp their entire site structure, fix search console errors, and train their internal team on SEO.

Our SEO Migration Strategy

Google Search Console Indexation Errors Fixed for Fable Software

Before making the switch, we ensured that ShareFable.com was completely error-free, eliminating any SEO risks that could affect rankings post-migration.

Resolved Google Search Console errors (indexing issues, crawl errors, and sitemap problems).
Improved content relevance across key pages for better rankings.
Ensured proper schema implementation for structured data.

Only once ShareFable.com was fully optimized did we proceed with setting up Fable.software.

2. Preparing Fable.software for Migration

A new domain needs to be fully set up and indexed before migration to avoid ranking drops. Here’s what we did:

Structured the entire website from scratch (attached structure screenshot)
Revamped all pages and categories to align with best SEO practices.
Populated the website with fresh, optimized content.
Implemented the right schemas (How-To Schema for guides, Breadcrumb Schema, and FAQ Schema).
Ensured fast indexing by submitting sitemaps and using internal linking strategies.

Once Fable.software was live and indexed, we moved to migration.

Fable Software Google Search Console SEO progress Report

3. Executing a Clean Website Migration

301 redirects implemented to pass link equity and avoid broken links.
Updated internal linking to point from old to new domain.
Checked for duplicate content issues post-migration to avoid SEO penalties.
Ran post-migration audits to ensure no traffic loss.

The result? A seamless migration with no major ranking drops. ✅

4. Training Fable’s Team & SOP Development

SOPs made for Fable by Derivate x Apoorv

We didn’t just fix issues—we made sure the Fable team understood SEO moving forward.

1:1 SEO Training for their team member on WordPress, Elementor, Schema, and SEO tools.
Created 15+ SOPs on content writing, technical SEO, schema implementation, and publishing workflows (attached SOP screenshot).
Developed custom AI prompts for content generation based on their new strategy.

This empowered Fable’s team to manage their own SEO post-project without needing constant agency support. 🚀

The Results

📈 Clicks increased from 522 → 1,220
📈 Impressions grew from 133K → 201K
📈 CTR improved from 0.4% → 0.6%
📈 Average position improved from 38.6 → 30.6

While the primary goal was a smooth migration, we still managed to improve Fable’s overall search visibility.

Client Feedback: What Fable’s Co-Founder Said

Siddeshwar Patri, Co-Founder of Fable, left this LinkedIn testimonial:

Siddeshwar Patil Co-Founder Fable Testimonial for Derivate X

Final Thoughts: SEO Migrations Don’t Have to Kill Rankings

A poorly executed migration can wipe out months of SEO work—but with the right strategy, it can be an opportunity to fix old issues and boost rankings.

With Fable, we didn’t just move their site—we optimized it, trained their team, and set them up for long-term success.

📩 Want an SEO migration done right? Let’s talk.