Client Overview

Whisk A Wish is a small-batch cloud bakery based in New Delhi, renowned for its chef-owned, freshly baked delicacies. With a diverse menu ranging from vegan treats to celebration cakes, Whisk A Wish has carved a niche in offering high-quality, locally sourced products.

While the bakery thrived through platforms like Zomato and Swiggy, they needed their own digital storefront to grow their direct customer base and establish a trusted online presence.

The Challenge

When Tanya Gupta, the founder of Whisk A Wish, approached Derivate X, she had no website or technical knowledge about how to get started. Her requirements included:

A visually stunning and functional Shopify-based website to showcase products and drive direct orders.
A design inspired by competitors but customized to reflect Whisk A Wish’s brand identity.
Zero dependency on paid Shopify plugins, which meant every feature had to be custom-built.

With the client offering minimal input and no pre-existing roadmap, our team was tasked with conceptualizing, designing, and developing an entire online storefront from scratch—all while ensuring it performed seamlessly and boosted customer trust.

Our Approach

Over three months, we worked closely with Tanya to create a Shopify website that was both aesthetically pleasing and technically robust.

Custom Design and Development
- We studied competitor websites to create a design that stood out while aligning with Whisk A Wish’s brand identity. From elegant product displays to thoughtful navigation, every detail was crafted with the end-user in mind.
- Dynamic features, like changing the logo in the navigation bar on scroll and creating custom plugins for delivery and pickup options, were built from scratch to meet Tanya’s requirements without relying on paid plugins.
SEO Optimization
- We implemented on-page SEO best practices, added schema markup, and optimized the website for speed to ensure better discoverability and performance.
End-to-End Execution
- We uploaded all products, organized them into intuitive categories, and created a visually cohesive menu for easy browsing.
- From designing banners to ensuring seamless mobile responsiveness, the site was built to offer an intuitive user experience.
Client Empowerment
- Given Tanya’s limited technical expertise, we ensured the backend was simple to use and provided thorough handholding throughout the process, making the website manageable post-launch.

The Results

The results were immediate and impactful:

First Rs. 1 Lakh in Orders: Without any marketing efforts, the website generated over Rs. 1 lakh in direct sales shortly after launch.
Increased Trust Among Buyers: Many customers reported that having a dedicated website boosted their trust in the brand, even if they opted to order via Zomato or Swiggy due to delivery timing.
Positive Brand Perception: The new website gave Whisk A Wish a professional, polished online identity that resonated with its growing audience.

Check out the website here: Whisk A Wish

Client Testimonial

Why This Project Matters

Building Whisk A Wish’s website was like constructing a home from the ground up. The client came with zero technical knowledge, and we had to create not just a functional website but also the vision for it. By tackling each challenge head-on—from custom plugins to SEO optimization—we delivered a digital experience that boosted sales, trust, and brand perception.

At Derivate X, we believe in empowering small businesses with big ambitions, and Whisk A Wish is a shining example of what’s possible when strategy meets execution.

Looking to Build Your Online Store from Scratch?

Whether you’re starting from zero or scaling your e-commerce brand, Derivate X can help you create a website that reflects your vision and drives results. Let’s connect?