7 Best SaaS Link Building Tools For B2B Companies

Building high-quality backlinks is one of the most challenging aspects of SEO for B2B SaaS companies. Unlike B2C brands that thrive on viral content and consumer-driven backlinks, SaaS companies face unique challenges:

Niche content appeal – Many SaaS blogs cater to a specialized audience, making it harder to earn natural links.
Long sales cycles – Unlike eCommerce, where links come from product pages, SaaS backlinks often rely on in-depth content marketing.
Limited backlink sources – Not all websites want to link to a SaaS product, reducing potential linking domains.

Despite these obstacles, link building remains one of the most critical ranking factors in SEO.

Backlinks from authoritative sources increase domain authority, improve rankings, and drive organic traffic that converts into MQLs.

Don’t Miss: 7 Best SaaS Content Marketing Tools for Scaling MQLs

The good news?

You don’t have to do everything manually. The right SaaS link-building tools can help you identify, automate, and scale backlink acquisition—making it faster, smarter, and more efficient.

In this article, we’ll break down the best SaaS link-building tools that will help B2B companies:
✅ Find high-quality backlink opportunities through competitor analysis.
✅ Automate link outreach and track responses efficiently.
✅ Earn PR-driven backlinks from top media sites and publications.
✅ Monitor backlinks to track growth and prevent link loss.

If you’re serious about scaling link-building for your SaaS company, these tools will streamline the process and help you acquire authoritative backlinks at scale.

1. Ahrefs

ahrefs homepage screenshot — Ahrefs – *The Gold Standard for Link Analysis*

The Problem: You Don’t Know Which Backlinks Are Helping Competitors Rank

For B2B SaaS companies, ranking on page one of Google is nearly impossible without a strong backlink profile. If your competitors consistently outrank you, it’s likely because:

They have more high-authority backlinks than you.
They’ve earned links from trusted industry sources, increasing their credibility.
They’ve identified high-value link opportunities that you haven’t explored.

Without a deep understanding of who’s linking to your competitors and why, your link-building efforts can feel like a guessing game.

What is Ahrefs?

Ahrefs is one of the most powerful SEO tools for backlink analysis, competitive research, and link-building strategy development. It provides real-time data on who is linking to your competitors, where their strongest backlinks come from, and how you can replicate their success.

How Ahrefs Helps Scale Link Building for B2B SaaS

✅ Backlink Analysis – Uncover Competitor Link Sources

Use the Site Explorer tool to analyze which websites are linking to competitors but not you.
Identify authoritative domains in your industry that regularly link to SaaS content.

✅ Content Explorer – Find Link-Worthy Content Ideas

Search for top-performing content in your niche that has gained the most backlinks.
Create similar or better content and pitch it to sites that linked to the original.

✅ Broken Link Building – Turn Dead Links into Backlink Opportunities

Identify pages that have broken links pointing to competitors’ content.
Reach out to the referring site and suggest your content as a replacement.

✅ Link Intersect – Find Overlapping Backlink Opportunities

See which websites link to multiple competitors but not to you.
Reach out with a personalized pitch explaining why your content is worth linking to.

Pricing Breakdown

Ahrefs offers different pricing plans based on your link-building needs:

Lite ($99/month) – Basic backlink tracking & keyword research.
Standard ($199/month) – Includes advanced link-building reports.
Advanced ($399/month) – Provides in-depth site audits & historical backlink data.

Ahrefs Link Building Growth Hack: Reverse Engineer Competitor Backlinks

Open Ahrefs Site Explorer and enter a competitor’s domain.
Navigate to the “Backlinks” section and filter for “Dofollow” links from high-authority sites (DR 50+).
Identify guest post links, product mentions, and PR placements.
Pitch your content or product to those same sites for a backlink.

This method helps B2B SaaS brands consistently earn links from industry-relevant, high-authority sources.

2. Pitchbox

Pitchbox Link building SEO Software — Pitchbox – *Automated Link Building Outreach*

The Problem: Manual Link Outreach is Slow and Inefficient

Successful B2B SaaS link-building requires outreach, but doing it manually presents challenges:

Finding the right prospects is time-consuming.
Email outreach often goes unnoticed or ignored without follow-ups.
Keeping track of responses, rejections, and link placements is difficult.

Without an automated system, managing large-scale outreach campaigns becomes overwhelming—leading to low efficiency and wasted effort.

What is Pitchbox?

Pitchbox is an all-in-one link-building and outreach automation tool that helps SaaS companies find link opportunities, send personalized email sequences, and track campaign performance—all in one place.

How Pitchbox Helps Scale Link Building for B2B SaaS

✅ AI-Powered Prospecting – Find High-Authority Sites to Target

Automatically discovers websites that accept guest posts, list SaaS tools, or link to similar content.
Filters prospects by domain authority, relevance, and past linking behavior.

✅ Personalized Outreach at Scale – Automate Emails Without Losing a Human Touch

Uses dynamic fields (name, company, recent articles) to customize outreach emails.
Automates follow-ups based on recipient engagement.

✅ Performance Tracking – Measure Outreach Success

Tracks email open rates, response rates, and acquired backlinks.
Helps optimize messaging based on real-time data.

✅ Multi-Touch Outreach – Engage Prospects Across Channels

Allows follow-ups via Twitter, LinkedIn, and email for higher response rates.
Integrates with CRM tools (e.g., HubSpot) to align outreach with sales and PR efforts.

Pricing Breakdown

Pitchbox pricing is based on team size and outreach volume:

Basic Plan ($195/month) – Ideal for small teams managing 1-2 link-building campaigns.
Professional Plan ($395/month) – Advanced features for scaling outreach.
Enterprise (Custom Pricing) – API access, CRM integration, and full team collaboration.

Pitchbox Link Building Growth Hack: Use Personalization to Increase Response Rates

In Pitchbox, segment prospects by industry or topic relevance.
Use dynamic fields in your outreach emails to reference:
- A recent article or podcast they published.
- A specific reason why your SaaS product is relevant to them.
Automate 2-3 personalized follow-ups to non-responders.

Companies using Pitchbox see a 3x higher outreach response rate compared to manual email campaigns.

3. HARO (Help a Reporter Out)

HARO Connectively — HARO (now Connectively) – *PR-Driven Link Building*

The Problem: Earning High-Authority Backlinks is Difficult

For B2B SaaS companies, getting backlinks from trusted media sites (e.g., Forbes, TechCrunch, HubSpot, and Business Insider) is one of the best ways to improve domain authority and brand credibility.

But securing these links is challenging because:

Journalists don’t accept cold outreach from unknown brands.
Paid PR placements are expensive and unsustainable for long-term link building.
You need expert insights and valuable contributions to get featured.

Without a structured way to connect with journalists, B2B SaaS companies miss out on PR-driven backlinks from high-authority sources.

What is HARO?

HARO (Help a Reporter Out) is a platform that connects journalists with industry experts. It allows B2B SaaS companies to respond to journalist queries and earn backlinks from major media outlets.

How HARO Helps Scale Link Building for B2B SaaS

✅ Daily Journalist Queries – Get Backlink Opportunities Sent to You

Receive 3 daily emails with journalist requests across different industries.
Filter queries related to SaaS, marketing, startups, and technology.

✅ Earn Backlinks from High-DR Media Sites

Journalists from Forbes, TechCrunch, Inc., and Business Insider frequently use HARO.
If your response gets selected, you gain a valuable dofollow backlink.

✅ Position Yourself as an Industry Expert

By contributing expert insights, your SaaS brand builds credibility and visibility.
Increases thought leadership within your industry.

✅ No Cold Outreach Required

Unlike traditional link-building, HARO allows you to acquire backlinks passively.
Journalists want expert sources—you just need to provide value.

Pricing Breakdown

HARO offers both free and premium plans:

Free Plan – Receive journalist queries via email (limited filtering options).
Standard Plan ($19/month) – Basic keyword filtering for relevant queries.
Advanced Plan ($49/month) – Access to more journalist queries with better categorization.
Premium Plan ($149/month) – Early access to queries for higher chances of getting featured.

HARO SEO Link Building Growth Hack: Respond to HARO Queries in Less Than 30 Minutes

Set up HARO email alerts for relevant SaaS-related queries.
When a relevant journalist request appears, respond within 30 minutes for the best chances of selection.
Use short, data-driven responses with actionable insights to stand out.
Build a relationship with journalists—if they quote you once, they’re more likely to reach out directly next time.

B2B SaaS brands that use HARO effectively earn backlinks from top-tier publications, boosting SEO rankings and industry credibility.

4. Respona

Respona PR and Outreach Tool — Respona – *AI-Powered Digital PR & Outreach*

The Problem: Finding the Right Bloggers and Journalists is Time-Consuming

Traditional PR and blogger outreach for link building can be frustrating for B2B SaaS companies:

Identifying relevant journalists and bloggers takes hours.
Most generic outreach emails get ignored or marked as spam.
Scaling outreach without losing personalization is difficult.

If you’re relying on cold emails to random websites, your response rates will stay low—leading to wasted effort and missed link-building opportunities.

What is Respona?

Respona is an AI-powered outreach platform designed for B2B PR, link-building, and blogger outreach. It automates prospect discovery, outreach, and follow-ups, ensuring your link-building emails land in the right inboxes and get responses.

How Respona Helps Scale Link Building for B2B SaaS

✅ AI-Powered Prospecting – Find Journalists & Bloggers Who Cover Your Industry

Scans the latest SaaS-related articles, blogs, and press releases.
Identifies reporters, editors, and website owners actively linking to SaaS content.

✅ Automated, Personalized Email Outreach

Uses AI-generated personalization fields (recent article, company, niche topic).
Ensures your outreach is relevant and tailored to each recipient.

✅ Competitor Backlink Analysis – Steal Your Rivals’ PR Mentions

Finds which journalists and bloggers have linked to your competitors.
Helps you pitch your SaaS product as an alternative.

✅ Automated Follow-Ups & Performance Tracking

Sends pre-scheduled follow-ups if prospects don’t respond.
Tracks open rates, response rates, and secured backlinks in real-time.

Pricing Breakdown

Respona offers flexible pricing based on outreach volume:

Starter ($99/month) – Perfect for small SaaS teams focused on PR-based link building.
Pro ($399/month) – AI-powered prospecting, automated sequences, and backlink tracking.
Enterprise (Custom Pricing) – API access and multi-team collaboration.

Respona Link Building Growth Hack: Find Journalists Who Have Linked to Your Competitors

Use Respona’s Competitor Backlink Analysis Tool to pull journalist and blogger contacts from competing SaaS brands.
Segment contacts based on their latest articles, linking behavior, and relevance.
Personalize your email outreach with AI-generated talking points (e.g., “I saw your recent piece on [Competitor]. Here’s why our tool adds even more value.”).
Follow up with a secondary pitch (case studies, exclusive data, or product demo links) to increase conversion.

Respona makes high-quality link acquisition from SaaS-relevant media and blogs scalable, improving SEO rankings, referral traffic, and brand visibility.

5. Linkody

The Problem: You Can’t Track Your Backlinks Effectively

B2B SaaS companies invest significant time and effort in link building, but without a system to track backlinks, they face challenges like:

Lost backlinks due to site removals or content updates.
Spammy or toxic backlinks harming SEO without their knowledge.
No way to measure the impact of new links on rankings and traffic.

Without a real-time backlink monitoring solution, your SEO strategy lacks visibility, and you may lose valuable backlinks without knowing it.

What is Linkody?

Linkody is a backlink monitoring and tracking tool that helps SaaS companies:

Monitor gained and lost backlinks in real-time.
Analyze backlink quality to avoid spammy links.
Track competitor link profiles for strategic insights.

How Linkody Helps Scale Link Building for B2B SaaS

✅ Real-Time Backlink Monitoring

Instantly detects new backlinks and lost links.
Sends email alerts when a backlink is removed or changed.

✅ Toxic Link Detection

Identifies spammy backlinks that could trigger Google penalties.
Helps disavow harmful links before they damage rankings.

✅ Competitor Link Tracking

Monitors competitor link-building activity to find new opportunities.
Helps replicate their highest-quality backlinks.

✅ Link Quality Analysis

Provides Domain Authority (DA), Page Authority (PA), and spam score for each link.
Helps prioritize high-value links and remove harmful ones.

Pricing Breakdown

Linkody offers pricing based on the number of backlinks tracked:

Webmaster Plan ($14.90/month) – Tracks up to 500 links.
Advanced Plan ($49.90/month) – Tracks up to 5,000 links.
Pro Plan ($99.90/month) – Tracks up to 20,000 links, ideal for SaaS teams scaling link-building efforts.

Linkody Link Building Growth Hack: Recover Lost Backlinks Quickly

Set up automated backlink monitoring in Linkody.
If a high-authority link is removed, contact the website owner immediately.
Offer an updated resource or alternative content to reclaim the lost link.

Companies that recover lost backlinks within 48 hours maintain higher domain authority and organic rankings.

6. JustReachOut

The Problem: Your SaaS Brand Struggles to Get PR-Driven Backlinks

For B2B SaaS companies, getting featured in authoritative publications is one of the fastest ways to build high-quality backlinks and brand authority. But securing earned media mentions can be difficult because:

Cold pitching journalists rarely works without the right approach.
Hiring a PR agency is expensive and not always effective.
You lack a system for finding journalists and sending targeted outreach.

Without a PR-driven link-building strategy, SaaS brands miss out on high-DA backlinks that competitors are getting.

What is JustReachOut?

JustReachOut is a PR and media outreach tool that helps startups and SaaS companies connect with journalists, bloggers, and industry influencers to secure earned backlinks from high-authority sites.

How JustReachOut Helps Scale Link Building for B2B SaaS

✅ Find Journalists Who Cover Your Industry

Searches a database of journalists who have written about similar SaaS tools.
Identifies publications and blogs that have linked to competitors.

✅ Automated, Personalized Outreach

Provides customizable PR pitch templates to make outreach more effective.
Uses dynamic fields to personalize your email pitches based on journalist interests.

✅ Media Mention Tracking

Monitors where your SaaS brand is mentioned online.
Helps you follow up with journalists who have referenced your competitors.

✅ Press Release Distribution

Distributes press releases to news outlets, blogs, and industry-specific media.
Helps SaaS companies gain backlinks through product announcements and funding news.

Pricing Breakdown

JustReachOut offers various pricing plans based on outreach needs:

DIY Plan ($99/month) – Ideal for startups managing self-service PR outreach.
Pro Plan ($199/month) – Includes automated outreach tracking and email templates.
Done-for-You Plan ($499/month) – White-glove PR outreach service with a dedicated strategist.

JustReachOut Link Building Growth Hack: Leverage Journalist Relationships for Multiple Backlinks

Find journalists who have written about SaaS trends, tools, or funding announcements.
Pitch a unique insight, product story, or data-driven research.
Once a journalist features your SaaS brand, nurture the relationship for future media coverage.
Offer exclusive industry insights or a thought leadership interview to encourage more backlinks over time.

SaaS brands that focus on relationship-based PR outreach consistently earn backlinks from high-authority media—leading to higher trust, SEO rankings, and referral traffic.

7. Hunter.io

Hunter Verified Emails for Link Building Outreach — Hunter.io – *Find Verified Emails for Link Outreach*

The Problem: You Can’t Find the Right Contacts for Link Building Outreach

Effective link-building outreach depends on contacting the right decision-makers—but many B2B SaaS companies struggle with:

Not knowing who to reach out to at a target website.
High email bounce rates due to outdated or incorrect email addresses.
Wasting time searching for contacts instead of executing outreach campaigns.

Without accurate email contact data, link-building efforts become inefficient and low-converting.

What is Hunter.io?

Hunter.io is an email finder and verification tool that helps SaaS companies quickly find, verify, and reach out to the right people for link-building opportunities.

How Hunter.io Helps Scale Link Building for B2B SaaS

✅ Find Verified Email Addresses Instantly

Enter a domain (e.g., saaswebsite.com), and Hunter.io finds all associated email addresses.
Filters results to show only verified contacts with high deliverability.

✅ Domain Search – Find Contacts by Job Title

Locate contacts for SEO managers, content editors, and site owners—the key decision-makers for link-building.
Avoid wasting time emailing generic support addresses.

✅ Email Verification for Better Deliverability

Ensures low bounce rates by verifying each email address before outreach.
Integrates with outreach tools like Pitchbox, Respona, and JustReachOut for automated campaigns.

✅ Bulk Email Lookup for Large-Scale Campaigns

Upload a list of target websites, and Hunter.io will find contacts in bulk.
Ideal for massive link-building outreach campaigns.

Pricing Breakdown

Hunter.io offers both free and paid plans based on usage:

Free Plan – 25 searches/month, 50 verifications/month.
Starter Plan ($49/month) – 500 searches, 1000 verifications/month.
Growth Plan ($149/month) – 5000 searches, 10,000 verifications/month.
Business Plan ($499/month) – 50,000 searches, 100,000 verifications/month.

Hunter.io Link Building SEO Growth Hack: Use Hunter.io to Build a Targeted Outreach List in Minutes

Create a list of target websites where you want backlinks.
Use Hunter.io’s Domain Search to extract SEO editor or content manager contacts.
Verify emails before adding them to your outreach campaign (via Pitchbox or Respona).
Automate personalized outreach sequences and track response rates.

By using verified email contacts, SaaS companies can increase outreach success rates, secure more backlinks, and reduce wasted effort on undeliverable emails.

Conclusion: The Right Tools Make SaaS Link Building Scalable

Link-building for B2B SaaS doesn’t have to be slow, tedious, or inefficient. With the right tools, you can automate prospecting, outreach, and backlink tracking—drastically improving your organic growth strategy.

Here’s a recap of the best SaaS link-building tools:

Ahrefs – Best for backlink analysis & competitor tracking.
Pitchbox – Automates outreach & follow-ups.
HARO – PR-driven link-building through journalist connections.
Respona – AI-powered digital PR & outreach.
Linkody – Backlink tracking & monitoring.
JustReachOut – PR outreach tool for SaaS startups.
Hunter.io – Email finder for link-building outreach.

Next Steps:

✅ Start with Ahrefs & Pitchbox to analyze backlinks and automate outreach.
✅ Use HARO & Respona to earn authority links through PR-driven content.
✅ Implement Linkody & Hunter.io to track links and streamline prospecting.