HRTech SEO Services That Help You Rank, Recruit, and Retain Attention
HRTech buyers don’t search like consumers.
They’re busy people leaders, ops managers, and HR teams with 500 tabs open and 5 tools already in play.
To earn their click (and trust), your SaaS needs to show up at exactly the right moment on Google, on ChatGPT, on Perplexity, and everywhere else they search for solutions.
At Derivate X, we specialize in SEO strategies tailored for HRTech and WorkTech SaaS brands from hiring platforms to performance management tools to compliance automation software.
Why SEO for HRTech Is a Whole Different Game
HRTech is messy, crowded, and full of:
- Comparison keywords (best vs. cheapest vs. easiest)
- Use case queries (“OKR software for remote teams”)
- Bottom-of-funnel long-tails (“how to build onboarding checklist for new hires”)
You’re not just competing with other SaaS.
You’re competing with LinkedIn, blogs, Excel templates, and now, ChatGPT.
We help you cut through it with SEO strategies that:
✅ Rank on Google
✅ Get cited inside LLMs like ChatGPT and Gemini
✅ Drive qualified inbound traffic that converts into demos
Our HRTech & WorkTech SEO Services Include
LLM SEO for HR Use Cases
Want to be the tool ChatGPT or Gemini recommends for “automated 30-60-90 onboarding templates”?
We optimize your brand and content for LLM citation and AI answer visibility, so you’re the one being surfaced when someone skips Google.
Technical SEO for Multi-Tool Platforms
Your product does hiring, onboarding, performance, and compliance?
We optimize large, multi-feature HRTech sites for clarity, crawlability, and speed—so search engines (and users) understand what you do and where to go.
TOFU-to-BOFU Keyword Mapping by Role
We don’t just pick “HR software” and call it a strategy.
We map SEO by:
- Buyer type (VP of People vs. Ops Manager)
- Use case (remote onboarding, performance reviews, DEI audits)
- Funnel stage (educational → comparison → intent)
This means your content gets discovered earlierand closes faster.
Content That Makes You the Trusted Source (Not Just Another Tool)
Everyone’s writing “How to Build Culture Remotely.”
We write:
- “Remote Onboarding Playbook for Series A Teams (With Airtable Templates)”
- “How to Write a PIP Email (That Legal Won’t Flag)”
- “Best Pulse Survey Tools for 250–500 Person Companies”
This content ranks. Gets shared. And gets cited by humans and LLMs alike.
Workplace UGC & Community-Led SEO
We help you rank from the places HR leaders hang out:
- Reddit (r/humanresources, r/askHR)
- HR Slack communities
- Future of Work subreddits
- PeopleOps newsletters
Whether we seed it, structure it, or optimize it—we make sure it supports your LLM SEO and authority-building goals.
HRTech Categories We Work With
- Performance management SaaS
- Recruitment & ATS platforms
- Employee onboarding tools
- Internal comms platforms
- DEI analytics software
- Payroll & HR Ops SaaS
- Remote-first employee experience tools
- Hybrid workplace productivity apps
- Exit, feedback, and pulse survey tools
- OKR & goal tracking platforms
If your product touches hiring, onboarding, development, or retention—we can help.
Real HRTech Use Cases We Solve
Organic visibility after pivoting from “hiring” to “retention”
Creating use-case content that targets startups, agencies, and remote teams
Optimizing knowledge bases and help centers to rank on long-tail queries
Reducing CAC by replacing paid ad spend with SEO-powered lead gen
Becoming the default cited answer for “HR software for remote teams” inside ChatGPT
Why HRTech Brands Choose Derivate X
We speak “People Ops” and know the SEO behind it
We don’t confuse clicks with leads, we track real user acquisition
Our strategies align with product positioning, not just search volume
We optimize your site for both Google and Gen-AI tools from Day One
We don’t chase buzzwords, we build durable organic growth
Let’s Make HR Teams Discover You Before Your Competitors
You’ve built a great product.
We’ll make sure the right HR teams discover it before they settle for a bigger, blander alternative.
Rank where decisions are made. Win where buyers search.
That’s what SEO should do and that’s what we’ll do for your HRTech brand.
