Not all SaaS is built the same. Neither is our SEO.
SaaS SEO for Every Industry That Competes on Search
At Derivate X, we build custom growth systems for SaaS companies across 15+ industries, each with its own search behavior, keyword dynamics, and competitive landscape.
From highly regulated FinTech to chaotic AI tool directories, we’ve ranked them all.
Here’s where we play and dominate:
FinTech SaaS SEO
Your buyers don’t Google like casual browsers, they search with trust issues, compliance concerns, and urgency.
We help FinTech brands rank for complex, high-CPC queries without tripping over regulatory landmines.
MarTech SaaS SEO
Marketing tools marketing to marketers? That’s meta. And cutthroat.
We help MarTech brands stand out in a crowded SERP with content that gets shared, cited, and copied by humans and ChatGPT alike.
AdTech SaaS SEO
CPMs up, attention down, and you’re still trying to explain “identity resolution” in plain English.
We craft search strategies that cut through industry jargon and drive inbound leads from media buyers to CTOs.
Cybersecurity & InfoSec SEO
Your product protects companies from breaches. We protect your traffic from algorithmic ones.
We help InfoSec SaaS brands build trust, rank for critical threat queries, and earn backlinks from credible sources (not shady link farms).
Data & Analytics Platform SEO
Everyone claims “actionable insights.” But how do you get found before someone clicks Tableau or Looker?
We optimize for analyst-friendly, long-tail, and technical queries that drive qualified traffic and not vanity impressions.
DevOps & Cloud Infrastructure SEO
Dev tools can be a goldmine, if your docs, error messages, and configuration guides are indexed properly.
We structure your content to rank where developers search and build internal links tighter than your CI/CD pipeline.
AI, ML & Gen-AI Tools SEO
Everyone’s building the next big AI tool. We help you show up where the buyers, prompt engineers, and LLMs are actually looking.
From visibility inside ChatGPT and Gemini to ranking in FutureTools and Stack Overflow, we turn your AI product into a discoverable, cited authority.
HRTech & WorkTech SaaS SEO
You’re competing with Indeed, LinkedIn, and every HR blog with a pulse.
We build keyword clusters around hiring, onboarding, DEI, and performance workflows, so your tool shows up early in the decision cycle.
Vertical SaaS SEO (PropTech, LegalTech, HealthTech)
Niche software needs niche SEO.
We map intent by role (property managers, paralegals, practitioners), create localized scale without thin pages, and help you dominate vertical marketplaces.
Video & Media Tech SaaS SEO
From hosting to encoding to security, we optimize every metadata field, feature page, and tutorial to capture traffic from creators, devs, and publishers.
We also sync YouTube with your site so your embeds work for search, not against it.
Enterprise SaaS SEO
Multiple teams. Multiple subdomains. Millions in pipeline risk.
We bring technical clarity, scalable governance, and multi-stakeholder dashboards to enterprise SEO (while still shipping fast).
EdTech & Learning SaaS SEO
Learning platforms thrive on structured content.
We help you rank for use cases, course titles, LMS features, and learning outcomes—all while reducing CAC and boosting organic signups.
Logistics & Supply Chain Tech SEO
From warehouse automation to route optimization, your buyers are searching with urgency and intent.
We make sure they find you and not a 2012 blog post by FedEx.
Sustainability & ClimateTech SaaS SEO
Green SaaS is competitive and misunderstood.
We help your platform rank for ESG reporting, carbon credits, emissions tracking, and regulatory keywords before your competitors do.
Marketplaces & Platform-as-a-Service SEO
Two audiences. One URL structure.
We help marketplaces scale search for both buyers and sellers, and turn directory pages into traffic engines instead of dead-ends.
Not Listed Above?
If your SaaS product is complex, high-ticket, and lives or dies by inbound discovery, we can probably help.
We’ve worked with resume builders, security dashboards, headless CMSs, no-code apps, and media CDNs.
Bring it on.
TL;DR: Derivate X Does SEO That Understands Your Industry
- Custom search strategies built for your product, audience, and buying cycle
- Visibility across Google and AI tools like ChatGPT, Gemini, and Perplexity
- Execution designed for scale—whether you’re Series A or post-IPO
We’re not just SEO experts.
We’re vertical specialists.