NOTE: This case study is not updated to the latest growth.

Overview

Client: Kroto – AI-Powered How-To Video and Guide Creation Platform

Objective: Increase organic traffic, keyword rankings, and visibility

Engagement Start: August 28, 2024

Results Date: November 4, 2024

When Kroto approached Derivate X in late August 2024, their main challenge was low organic traffic and limited keyword rankings. They had a unique product that created how-to videos and guides, but they weren’t reaching their target audience effectively through organic search.

Our mission? To boost their visibility, increase keyword rankings, and drive relevant traffic—all without a link-building campaign.

Before we move forward, I’d like to get your attention towards the fact that Kamal, Kroto’s CEO was so happy with the work that they shared a positive word about Derivate X in the 100xVC (their investor) community. Check the screenshot below!

The Strategy: Leveraging On-Page SEO and Content Optimization to Maximize Impressions

Our approach to Kroto’s SEO focused on maximizing the potential of what they already had. Here’s the breakdown of our work:

1. Keyword-Driven Content Strategy

We began with in-depth keyword research, identifying top-of-the-funnel keywords related to “how-to” queries that aligned with Kroto’s expertise. We built an editorial calendar of guides targeting these frequently searched questions, creating content like “How to Change Margins in Google Docs” and “How to Add Music in Google Slides.” Each guide was optimized to capture relevant traffic and build authority.

2. Technical SEO Overhaul

After conducting a comprehensive SEO audit, we addressed technical issues that were holding Kroto back. This included optimizing schema markup, fixing indexing errors, refining the robots.txt file, and restructuring headings and navigation. These changes ensured that the site was fully accessible to search engines, allowing it to rank more effectively.

3. On-Page Optimization

We revamped the structure and copy of existing pages to ensure every page was user-friendly and search-engine-optimized. By reworking internal linking, updating meta tags, and optimizing headings, we improved relevance and boosted rankings across core pages.

This strategy allowed us to maximize Kroto’s organic visibility through focused, high-impact changes, without the need for a link-building campaign.

The Results: Massive Gains in Impressions, Keyword Rankings, and Visibility

In just over two months, our targeted SEO efforts delivered remarkable results:

Impressions Skyrocketed

Starting from just 2,050 impressions in late August, Kroto’s impressions surged to an astounding 54,400 by early November—a 2,500% increase. This exponential growth in visibility positioned Kroto in front of a much wider audience actively searching for their solutions.

Keyword Rankings Expanded

Kroto Keyword Rankings Organic Growth SEO

Kroto initially ranked for fewer than 100 keywords. By November, they ranked for 1,700 keywords, including several top-of-the-funnel terms that attract high-intent visitors. This substantial growth in keyword reach has strengthened Kroto’s position in the search landscape.

Clicks Doubled

Our improvements led to a significant rise in organic clicks, from 292 in August to 769 by early November. This increase in traffic means more potential customers are discovering Kroto through search each day.

Domain Authority Enhanced

While we didn’t prioritize link building, our optimization efforts still contributed to a notable increase in Domain Rating (DR), moving from 21 to 27 over the course of the engagement.

Timeline of Key Metrics

Date	Clicks	Impressions	Organic Keywords	Domain Rating (DR)
28th Aug 2024	292	2,050	< 100	21
4th Nov 2024	769	54,400	1,700	27

Conclusion: A Transformational Boost in Visibility Through On-Page SEO

Through targeted on-page SEO, content optimization, and technical fixes, Derivate X helped Kroto achieve a transformational boost in organic visibility.

In just over two months, Kroto went from near invisibility to ranking for 1,700 keywords, receiving over 54,000 monthly impressions, and establishing a strong foothold in their niche. This case exemplifies the power of a focused, on-page SEO strategy tailored for SaaS companies.

If you’re looking to achieve similar growth, reach out to Derivate X to see how our data-driven SEO can transform your visibility and reach.