How We Migrated Fable’s Website Without Losing SEO Rankings | Case Study
The Challenge Fable, an AI-powered interactive demo platform, was shifting from sharefable.com to fable.software. While migrations can often cause a dip in traffic and rankings, our goal was to ensure zero disruption while fixing SEO errors and improving site architecture. Before we started, Fable’s SEO stats were: We had 2 months (Oct 23, 2024 – […]
Common Robots.txt Mistakes That Hurt SEO (And How to Fix Them)
A single misstep in your robots.txt file can turn your SEO strategy upside down. Imagine spending months optimizing your website, only to realize that your critical pages are invisible to search engines—all because of a misplaced directive in this tiny but powerful file. The robots.txt file plays a crucial role in guiding search engine crawlers. […]
How to Get Reindexed on Google After a Site Removal Without Warning
Imagine this: one day, your website is running smoothly, driving steady traffic, and then suddenly—poof! It’s gone from Google’s search results. No warning, no clear explanation, just a sharp drop to zero visibility. Panic sets in. Your organic traffic vanishes, and you’re left wondering what went wrong. If this sounds familiar, you’re not alone. Many […]
5 Common SEO Mistakes Martech Companies Make
For Martech companies, SEO is an invaluable tool for driving organic traffic, generating leads, and building long-term brand authority. But achieving success in SEO isn’t as simple as ranking for a few keywords. Many Martech companies unknowingly commit SEO mistakes that hinder their performance and waste valuable resources. In this article, we’ll uncover five common […]
Enterprise SaaS SEO Mythbusting: Forget Everything You Learned from 2019
TL;DR Enterprise SaaS SEO has drastically evolved since 2019. Outdated tactics like keyword stuffing and focusing solely on traffic are no longer effective. In 2025, success lies in technical SEO, intent-driven content, and data-backed strategies. Focus on: Why Enterprise SaaS SEO Needs a New Playbook Are you still clinging to SEO strategies you learned a […]
Why All Backlink Suggestion Tools Are So Bad At Suggesting Local Business Directories?
Ever searched for backlink opportunities for a local business and found the suggestions from backlink tools… underwhelming? If you’ve been frustrated by generic results that fail to include niche, high-quality local directories, you’re not alone. While tools like Ahrefs, SEMrush, or Moz are invaluable for broader SEO efforts, they tend to fall short when it […]
Here’s Why Candy AI Got Removed from Google Search
What happens when you try to outsmart Google with shortcuts? You get caught. Recently, Candy AI—a rising platform in the AI space—vanished from Google Search, sparking conversations across Reddit and SEO forums. Was it blackhat SEO? A scam? Or something more nuanced? This article uncovers the probable reasons Candy AI got de-indexed and shares lessons […]
Enterprise SEO ROI Playbook: Metrics That Matter to CXOs
“SEO works, but how do I prove it to the board?” If you’re a CXO or a decision-maker in a high-growth enterprise, this question has likely crossed your mind more than once. While enterprise SEO is celebrated for driving long-term, sustainable growth, its ROI often feels like an enigma wrapped in jargon. Unlike paid channels, […]
Growth Marketing vs. Demand Generation: Which Strategy Fits Your Business?
Are you using the right strategy to grow your business? Should you focus on acquiring customers, or retaining the ones you already have? In today’s competitive landscape, marketing is no longer just about spreading awareness or pushing products—it’s about strategically driving growth. This is where two powerful concepts come into play: Growth Marketing and Demand […]
Who Are the Best SEO Experts in the World? A Complete Guide to Finding, Hiring, and Learning from the Top Professionals
If you’ve ever wondered why your website isn’t ranking on Google or why your competitors are pulling in all the organic traffic, the answer is probably simple: you need an SEO expert. These professionals understand how search engines work, craft strategies to boost your online presence, and ensure your business thrives in today’s digital-first world. […]