How We Ranked #1 on ChatGPT for “Best Martech SEO Agency”
The Backstory Let’s be real—ranking on Google is hard. But ranking on ChatGPT? That’s a whole different game, and nobody even knows the rules yet. When we started, Derivate X wasn’t even showing up. Our goal? Get to the #1 spot and make sure high-intent SaaS founders found us. Fast forward 1.5 months, and we […]
7 Best SaaS Content Marketing Tools for Scaling MQLs
Most SaaS companies know that content marketing is essential for growth. Yet, despite publishing blog posts, whitepapers, and social media updates, their MQL pipeline remains stagnant. The problem isn’t the lack of content—it’s the lack of strategic execution, optimization, and automation. Without the right tools: Scaling MQLs isn’t about simply creating more content—it’s about using […]
Why SEO is the Fastest Way to Scale a SaaS Company (and How to Do It)
Imagine this: You’ve built a killer SaaS product, you’re running ads, and you’re seeing some traction. But the moment you stop spending, the leads dry up. Sound familiar? That’s the problem with paid acquisition—it’s temporary, expensive, and unsustainable in the long run. Now, imagine a growth engine that works 24/7, brings in high-intent users consistently, […]
How Much Should SaaS Founders Pay an SEO Agency?
As a SaaS founder, you’ve likely asked yourself: “How much should I pay for SEO?” It’s a common question, but the answer isn’t as straightforward as you might hope. Let’s paint a familiar scenario: You’re on a call with an SEO agency, and the conversation goes something like this: Founder: “We need help with SEO. […]
SaaS SEO Profitability Matrix
A practical framework to help SaaS companies prioritize SEO efforts that deliver actual ROI—not just vanity metrics. Why the SaaS SEO Profitability Matrix Matters Most SaaS companies make the same mistakes with SEO: The SaaS SEO Profitability Matrix fixes this by helping you: The Four Quadrants The matrix evaluates keywords and content opportunities based on […]
B2B SaaS SEO: The Ultimate Guide to Driving Organic Traffic, Leads, and Growth
Struggling to generate quality leads for your SaaS business? You’re not alone. While many B2B SaaS companies pour thousands into paid ads, the secret to sustainable growth lies in mastering SEO. Why? Because organic search consistently delivers high-intent traffic—potential customers actively looking for solutions like yours. In this guide, we’ll break down everything you need […]
Should I Search Google or Type a URL? Pros and When to Use Each
Imagine this—you’re sitting at your computer or holding your phone, ready to check out a website. You know the name of the site, but here’s the question: Do you type its URL directly into the address bar or just search for it on Google? It feels like a small decision, but it’s not. This choice […]
SEO vs. Paid Ads: What’s Better for MarTech SaaS Companies?
MarTech SaaS companies often face a critical decision when planning their marketing strategies: Should you invest in SEO for long-term growth or opt for paid ads to drive immediate visibility? It’s not an easy choice—both strategies have their strengths, but choosing the wrong one could mean wasted resources, missed opportunities, and an underwhelming ROI. This […]
SEO vs. Paid Ads: 10 Stats SaaS Companies Must Know
Did you know that 70% of marketers find SEO more effective for long-term growth, but paid ads can deliver results up to 3x faster? For SaaS companies, where scaling fast and sustainably is non-negotiable, choosing the right marketing strategy can feel like a never-ending debate. On one side, SEO promises compounding benefits and steady organic […]
Heading Tags Made Simple: The SEO Blueprint for H1, H2, and H3 Mastery
Let’s face it—SEO can feel like a never-ending puzzle. But what if I told you there’s one simple tweak that can instantly improve your rankings, user experience, and readability? The secret? Heading tags. Heading tags (H1, H2, H3, etc.) are like the skeleton of your content. They don’t just make your page look pretty—they help […]