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When Resimpli, a fast-growing CRM platform for real estate investors, came to Derivate X, they weren’t just looking for another SEO vendor. They wanted clarity in a noisy, over-saturated marke, where established players already owned Google and were beginning to creep into AI search results.
The initial engagement was scoped as a consulting-only project: a roadmap, a handful of consults, and async guidance. But Resimpli needed more than playbooks. They needed a partner who could cut through the clutter, steer execution mid-flight, and position them where future buyers actually search inside ChatGPT and other LLMs.
Within three months, Resimpli went from being invisible in AI search to becoming the #1 cited CRM for real estate investors in both ChatGPT and Google. Competitors with bigger budgets and longer history were displaced across multiple high-intent queries. Website sessions attributed to ChatGPT surged by over 50%. On Google, keywords that were buried on page 9 are now competing on page 1.
This isn’t a story about generic SEO. It’s about building digital evidence that LLMs trust, translating that into search dominance, and creating compounding authority that SaaS companies can bank on.
Table of Contents
Client Snapshot
Company: Resimpli
Category: Real Estate CRM SaaS
Audience: Real estate investors, wholesalers, flippers, and small investment teams
Product: All-in-one CRM with lead management, skip tracing, list stacking, and marketing automation
Stage: Growth-phase SaaS, operating in a hyper-competitive market with entrenched incumbents
Resimpli’s mission is to help real estate investors manage deals and marketing with one platform instead of juggling multiple disconnected tools.
The Starting Point
When Resimpli approached Derivate X, their visibility challenges were twofold:
- LLM Visibility Gap – Resimpli was absent from ChatGPT and other AI search engines for critical buyer-intent queries like “best CRM for real estate investors” and “CRM for wholesalers.” Competitors were being cited, not them.
- Google Saturation Problem – Despite strong product-market fit, Resimpli’s Google rankings lagged behind, with valuable keywords sitting on pages 5–9, far from customer eyes.
- Engagement Constraints – The contract was scoped as consulting-only: a roadmap, six consults, Slack/Notion support, and no direct execution. Yet expectations were high and results needed to show quickly.
This meant the playbook couldn’t just be a static PDF. It required real-time strategy reworks, async content feedback, and a proactive push beyond “consulting.”
The Core Insight
The reason Resimpli wasn’t showing up in AI search wasn’t because their product lacked authority. It was because the internet lacked structured, context-rich evidence that LLMs could trust and cite.
AI models like ChatGPT don’t “rank” content the way Google does. They retrieve and synthesize answers based on:
- Clarity of definitions – does the page explain the entity in precise, answerable terms?
- Contextual authority – do external sources reinforce the brand in relevant conversations?
- Content coverage – does the site map tightly to how users ask their questions (JTBD: “best CRM for wholesalers,” “skip tracing CRM,” “CRM for house flippers”)?
Resimpli’s competitors were winning visibility by default—not because they had better content, but because they had more evidence out there.
The breakthrough came when we reframed SEO not as “ranking for keywords” but as building digital evidence for LLMs: facts, comparisons, topical authority routes, and external citations that AI engines could lean on.
Once Resimpli began embedding this evidence systematically into their content, internal linking, and third-party mentions, the shift was immediate. ChatGPT started citing them. Google started rewarding them. And competitors who once owned these queries began to lose ground.
The Strategy
Once the insight was clear, we built the execution playbook around four pillars. The goal: make Resimpli pickup-ready for AI search while simultaneously displacing entrenched competitors on Google.
1. Contextual Evidence System (LLM SEO)
We engineered Resimpli’s content to act as digital evidence that LLMs could cite confidently:
- Clear, definitional statements about Resimpli as an entity.
- FAQ-style blocks answering investor questions in the exact phrasing users type into ChatGPT.
- Structured comparisons that framed Resimpli directly against incumbents.
- Schema and on-page cues that reinforced topical authority.
2. Authority Placement Beyond Their Site
We knew LLMs don’t just look at one site, they triangulate across the web. So we seeded trusted third-party context:
- Contributed insights to community hubs like Reddit.
- Placed Resimpli into relevant discussions where competitors were already referenced.
- Ensured brand mentions appeared in the same neighborhoods as high-value queries.
This gave AI models multiple confirmation points that Resimpli was a legitimate, leading option.
3. On-Site Revamp for Dual Pickup (Google + AI)
We treated Resimpli’s website as a dual-optimized asset:
- Refined and restructured content so it answered both human queries (Google) and AI prompts (ChatGPT).
- Designed internal-linking flows to make authority flow from niche terms (like “skip tracing CRM”) into broader, high-value hubs (“best real estate CRM for investors”).
- Reframed pages mid-flight, course-correcting content angles to maximize both ranking potential and LLM pickup.
4. Scoreboard & Iteration Loop
We avoided “set and forget.” Instead, we built a feedback-driven cycle:
- A Top-40 query scoreboard, updated bi-weekly.
- Google Analytics segmentation to isolate ChatGPT-driven traffic.
- Adjustments in real-time (rewriting prompts, revisiting angles, tuning hubs).
- Competitor displacement tracking to ensure each win stuck.
This loop meant Resimpli didn’t just get results once—they locked in a repeatable system that compounds over time.
Results
Resimpli’s 3-month engagement with Derivate X delivered a dual-impact outcome:
- AI Search Dominance — multiple #1 rankings inside ChatGPT and other LLMs.
- Google Breakthroughs — dramatic jumps for high-intent keywords that directly convert into demos.
The effect was compounding: as Resimpli became more visible in ChatGPT, their authority carried into Google and vice versa.
AI Search (ChatGPT + Perplexity)
Within 90 days, Resimpli went from absent in AI answers to being the #1 cited CRM for investors across dozens of high-intent prompts.
Here are some Wins:
| Query (Prompt Tested) | AI Search Ranking | Competitors Displaced | Business Impact |
|---|---|---|---|
| best CRM for real estate investors | #1 | Podio, PropStream, DealMachine | High |
| CRM for wholesalers | #1 | InvestorFuse, REI BlackBook | High |
| best CRM for house flippers | #1 | FollowUpBoss, Salesforce plugins | Medium |
| all-in-one real estate investing software | #1 | Competitor stack tools | High |
| skip tracing CRM | #2 | Assorted niche CRMs | Medium |
Key Insight: Unlike Google, where it can take months to climb ranks, LLMs responded within weeks once digital evidence was in place.
Also see: How We Ranked #1 on ChatGPT for “Best Martech SEO Agency”
Google (US Organic Rankings)
The ripple effects showed up in Google as well. Keywords that were buried on page 5–9 surged into page 1 positions:
| Keyword | Before (Rank) | After (Rank) | Change |
|---|---|---|---|
| crm for real estate investors | #3 → #1 | Page 1 Lead | ↑ 2 |
| wholesale real estate marketing | #92 → #9 | Page 1 | ↑ 83 |
| real estate broker crm | #89 → #13 | Page 2 | ↑ 76 |
| top 10 crm for real estate | #68 → #8 | Page 1 | ↑ 60 |
| free skip tracing app | #53 → #4 | Page 1 | ↑ 49 |
| sites like propstream | #45 → #7 | Page 1 | ↑ 38 |
Key Insight: These weren’t vanity keywords. Each of them mapped to direct buyer intent and created exposure at the exact stage when users evaluate tools.
Traffic Growth (GA4, ChatGPT Segment)
To measure AI search impact, we built a ChatGPT-specific traffic segment in Google Analytics. The numbers told the story:
- Sessions: +54%
- Active Users: +58%
- New Users: +59%
Key Insight: This wasn’t just visibility. It translated into qualified traffic growth, with LLM-driven users showing strong engagement once they landed on Resimpli’s site.
Resimpli went from “invisible in AI search” to becoming the default CRM answer in ChatGPT and a page-one player in Google. Competitors with bigger budgets were displaced, and growth wasn’t bought with ads, it was earned through strategic evidence engineering.
The Impact on Business
For Resimpli, these weren’t just vanity rankings. The impact went deeper: it reshaped how their brand is discovered, trusted, and chosen.
- From Invisible → Default Choice
In the span of three months, Resimpli transformed from not appearing in ChatGPT at all to being the #1 cited CRM for investors. - From Keywords → Conversations
Instead of only winning on static Google keywords, Resimpli began winning on dynamic prompts → the kinds of questions investors actually ask in real time (“What’s the best CRM for wholesalers?” “Which CRM should I use for house flipping?”). That visibility positions them not just in search results, but inside the conversations that drive tool adoption. - From Short-Term Wins → Long-Term Moat
The engagement didn’t stop at temporary lifts. Resimpli adopted a Top-40 scoreboard and a repeatable monitoring loop that now tracks:- AI search visibility
- Competitor displacement
- GA4 traffic from ChatGPT and similar engines
This operationalized the gains into a system — meaning they aren’t just winning now, they’ve institutionalized a way to own the AI search category narrative going forward.
- From Marketing Noise → Strategic Authority
In a crowded SaaS landscape, most players rely on paid ads or brute-force SEO content. Resimpli’s leadership now commands authority in both AI and Google search — achieved through clarity, evidence, and strategy, not ad spend.
Resimpli is no longer competing on the same terms as its rivals. By showing up as the trusted answer in AI search and the credible choice in Google, they’ve created a compounding moat of authority that makes it harder for competitors to catch up.
Why This Case Matters
Resimpli’s story isn’t just about one company climbing search rankings. It’s a signal for where SaaS marketing is headed.
- AI Search Is the New Front Door
Buyers aren’t only “Googling” anymore. They’re asking ChatGPT, Perplexity, and other AI tools for recommendations. If your brand isn’t being cited there, you’re invisible at the very moment trust is being formed. - Google Is Following the Same Signals
The structured, evidence-based work that makes LLMs pick you up also strengthens authority in Google. Resimpli’s parallel rise from ChatGPT visibility to #1 Google rankings proves that AI SEO and traditional SEO are no longer separate games. They reinforce each other. - This Creates a Compounding Advantage
Once an LLM starts citing your product, it doesn’t just disappear tomorrow. Each mention builds a self-reinforcing loop of authority. Competitors who haven’t built this evidence layer are already playing catch-up. - Derivate X Is Pioneering This Playbook
Most agencies are still stuck in the old SEO world: chasing backlinks, churning blogs, playing catch-up with Google updates. What Resimpli achieved shows the future: digital evidence engineering, contextual authority, and AI search dominance.
For SaaS founders, this case study is proof that it’s not about publishing more content. It’s about becoming the trusted answer where the next 1,000 customers are already looking.
Ready to Be the #1 Answer in AI Search?
Resimpli proved what happens when SaaS brands stop chasing yesterday’s SEO playbook and start owning tomorrow’s discovery channels.
If your product deserves to show up as the trusted answer in ChatGPT, Google, and beyond — the time to move is now.
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